Mr Katgara's dedication led Jeena to navigate uncharted territories, establishing the company as a symbol of reliability, innovation and leadership. As the 20th century unfolded, Jeena evolved with the times, actively shaping the course of the logistics industry and earning a reputation as a market leader.
The legacy of Jeena continues to thrive under the guidance of Ayesha Katgara, proudly representing the 5th generation of the founding family. Her professional journey began in 2019, after completing post-graduation at Imperial College in London. Ayesha has played an integral role in steering Jeena Company towards new heights. When she joined the firm, she took the initiative to establish and lead the marketing, branding, and communications department at Jeena, contributing to the company's overall visibility and strategic positioning.
Currently, her role has evolved. As the Head of Corporate Strategy, her roles and responsibilities include venturing into new markets for expansion. Ayesha’s approach to making the company grow includes thorough market analysis to identify current trends, comprehend the nuances of a competitive landscape and foresee potential disruptions. Her responsibilities include establishing a family office and exploring various startup and fund investments. Her approach to having a harmonious and forward-thinking corporate environment includes positive engagement and alignment with internal and external stakeholders.
Along with navigating corporate strategy and investment, she contributes to Jeena’s legacy by fostering innovation, exploring new markets and driving sustainable growth in the logistics industry.
LEADING THE LEGACY
This story is from the January 2024 edition of The Global Hues.
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This story is from the January 2024 edition of The Global Hues.
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