When it comes to cutting-edge new technologies with market-changing potential, ERA Realty Network (ERA) is no stranger to being a pioneer. Now, the largest international real estate agency in Singapore is on the cusp of another property technology (proptech) innovation. Following the debut of its super app SALES+ in August 2022, the agency elevated its flagship tool’s capabilities with Artificial Intelligence (AI) integration using OpenAI’s Generative Pre-trained Transformer 3.5 (GPT-3.5).
From June 2023, these AI-powered real estate tools will be available to the rest of ERA Asia Pacific’s regional offices, including Cambodia, China, Indonesia, Japan, South Korea, Laos, Malaysia, Taiwan, Thailand, and Vietnam.
This rollout aligns with ERA’s annual theme of “Enrich Lives, Embrace Tech” wherein realtors are technologically empowered to benefit consumers, specifically with prompt engineering, which involves guiding AI to craft high-quality copies with a human voice.
“Integrating AI into our tech offerings was a natural next step to take for us. It [AI] bolstered our agents’ ability to do what they do best, and to do it faster, and to also do it better,” said Marcus Chu, Chief Executive Officer of ERA Singapore, ERA Asia Pacific & APAC Realty.
This story is from the Issue 104 edition of Singapore Business Review.
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This story is from the Issue 104 edition of Singapore Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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