It was established during a period when the beauty industry in India was dominated by conglomerates, WOW Skin Science crafted its own niche by saying no to parabens, sulfates, and other harmful ingredients and giving consumers nature-inspired and research-backed beauty products. From then on, the brand has been growing exponentially.
From launching popular actors like Disha Patani, Kareena Kapoor Khan, and Bhumi Pednekar as brand ambassadors, to entering the sustainability bandwagon through their Vitamin C Paper Tube launch, to brand film that portrays the importance of natural products, WOW Skin Science has WOWed its customers with their innovation, research-backed products and being the brand with the highest review on Amazon.
Elaborating on the journey of the brand, Manish Chowdhary, Co-founder, WOW Skin Science said, “Our journey has just started and there is a long way to go. You will see us transition from a product-led journey to a brand-led journey. We were very top-heavy in most of our products but didn’t have an emotional connection with the consumers. However, this journey will evolve over the next few years.”
“We are in the phase of institutionalizing as a company where we can take these early wins or early playbooks and make it into a large execution playbook journey from there on.
From D2C to an Omnichannel Brand
This story is from the January - February 2023 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January - February 2023 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
India's $500 Billion Ai GDP By 2025: Satya Nadella, CEO. Microsoft
Digitalization transforms consumer-business connections by improving accessibility through websites, mobile applications, and social media, allowing customers to participate conveniently.
THE GIFTING KING
Varun Moolchandani has strategically steered Archies towards catering specifically to children, and recently unveiled its inaugural brand mascot, AMA.
Key Insights from Restaurant India Chennai Show 2024
Discover the recipe for restaurant success as industry leaders share their thoughts
How Culinary Scene is Taking Off at Indian Airports
The Indian aviation industry's transformation extends beyond infrastructure and airline services, significantly impacting the Food & Beverage (F&B) sector within airports.
THE TECH BAKER
Revolutionizing the bakery industry from dough to door
INNOVATIVE JEWELRY MAVEN!
BlueStone, led by visionary Gaurav Singh Kushwaha, redefines Indian jewelry shopping, blending tradition with cutting-edge technology, sustainability, and a seamless omnichannel experience
The Omni Jeweler
How Reliance Jewels in a short period of time established an omnichannel network of 400+ stores across India
ORACLE X APOLLO
Apollo Health & Lifestyle Limited, one of India's largest retail healthcare companies, collaborated with Oracle Fusion Cloud Enterprise Resource Planning (ERP) to optimize its financial operations and increase productivity.
GEOIQ X LENSKART
As an omnichannel brand, Lenskart's physical stores play a vital role in achieving this mission. In 2021, GeoIQ partnered with Lenskart to support this vision.
HAPIDO X MOENGAGE
Based in UAE, Hapido has reshaped the landscape of digital shopping in the country.
