THE NAYAKS OF NYKAA

HOW THE DYNAMIC DUO - ANCHIT AND ADVAITA NAYAR - ARE DRIVING THE BRAND'S RETAIL GROWTH ACROSS INDIA

- NANDINI BANERJEE

"We are consistently expanding our physical retail spaces to provide customers with a real touch and feel experience. Our physical stores are thoughtfully designed to cater to the discerning modern-day Indian consumer, seamlessly blending the offline and online experience." - Anchit Nayar, Executive Director & CEO – Beauty E-Commerce, Nykaa

The year was 2014, and I was invited to Khan Market for a beauty product launch. Sipping wine at Perch, and waiting to speak to Falguni Nayar about her vision for Nykaa (it was a budding e-commerce beauty platform with fabulous and trending nail paints), I was introduced to her children, who were shadowing their mother and mingling with the gathered journalists. My first impression was that the siblings were enthusiastic, eager to listen to the beauty editors and had their own vision of what they thought Nykaa could become. Cut to 2023 – today the brand has emerged as a beacon of innovation and success, with many remarkable achievements and a trailblazer in the beauty retail industry, with the Nayar twins each becoming ‘Generals’ for the brand – Anchit for BPC and Adwaita for Fashion and Home.

According to Anchit Nayar, Executive Director & CEO – Beauty E-Commerce, Nykaa, the relentless commitment of Nykaa to deliver an optimal customer journey has been at the heart of their success. By empowering the brand partners to realize their full potential and consistently driving stakeholder value, the brand has played a pivotal role in reshaping the beauty retail landscape in India.