Spirited Narratives

Dive into the rich narratives of DEVANS Modern Breweries and Monika Alcobev, who are crafting legacies in India's alcobev arena with a blend of tradition and luxury.

- ARITRA GHOSH

In the ever-expanding India’s alcobev industry, two distinct stories intertwine – creating a rich narrative that reflects the resilience, innovation, and passion inherent in this flourishing sector. On one side stands DeVANS Modern Breweries Ltd, an industry stalwart with roots dating back to the pre-Independence era. On the other, Monika Alcobev Ltd, a luxury liquor specialist representing over 90 global brands, embodies the essence of opulence and exclusivity.

As we embark on a journey through the intricate threads of their histories, supply chain strategies, and visions for the future, Retailer uncovers the unique contributions that each brand brings to the tapestry of India’s alcohol beverage industry. From the pioneering spirit of DeVANS, navigating the complexities of beer production and state-specific regulations, to Monika Alcobev’s commitment to delivering the epitome of luxury through a seamless supply chain, these brands epitomize the diverse and evolving spirit of the market.

Toasting the Future

DeVANS stands as a testament to resilience and innovation. The journey began with Dewan Gian Chand’s entry into the liquor trade. From three liquor shops in Jammu and Srinagar, the brand evolved into a major industry player, pioneering the strong beer.

Prem Dewan, Chairman and Managing Director, DeVANS, reflects on their journey, “Our founder’s vision laid the foundation for DeVANS. We started with limited technical knowledge, but today, we’re one of the oldest producers of malt spirit and offer a diverse range of beers. Our Godfather Legendary and Godfather Super 8 are among the most sought-after beers, and GianChand Single Malt Whisky has been hailed as the finest from India.”