In today’s digital era, consumers expect a seamless and integrated experience across various channels when interacting with a brand. Recognizing this evolving consumer behavior, ITC Limited, one of India’s leading conglomerates, embraced an omnichannel strategy to deliver a consistent and personalized experience to its customers. In a conversation with Retailer, Sanjay Singal, Chief Operating Officer of Dairy & Beverages, ITC highlighted how customer acquisition strategies may have evolved with technology, but the core principles remained constant. While direct-to-consumer (D2C) brands excelled at leveraging technology, traditional legacy brands successfully catered to omnichannel customers by focusing on cohort discovery, monitoring consumer behavior, delivering delightful experiences, and fostering repeat orders.
This story is from the August 2023 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2023 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
India's $500 Billion Ai GDP By 2025: Satya Nadella, CEO. Microsoft
Digitalization transforms consumer-business connections by improving accessibility through websites, mobile applications, and social media, allowing customers to participate conveniently.
THE GIFTING KING
Varun Moolchandani has strategically steered Archies towards catering specifically to children, and recently unveiled its inaugural brand mascot, AMA.
Key Insights from Restaurant India Chennai Show 2024
Discover the recipe for restaurant success as industry leaders share their thoughts
How Culinary Scene is Taking Off at Indian Airports
The Indian aviation industry's transformation extends beyond infrastructure and airline services, significantly impacting the Food & Beverage (F&B) sector within airports.
THE TECH BAKER
Revolutionizing the bakery industry from dough to door
INNOVATIVE JEWELRY MAVEN!
BlueStone, led by visionary Gaurav Singh Kushwaha, redefines Indian jewelry shopping, blending tradition with cutting-edge technology, sustainability, and a seamless omnichannel experience
The Omni Jeweler
How Reliance Jewels in a short period of time established an omnichannel network of 400+ stores across India
ORACLE X APOLLO
Apollo Health & Lifestyle Limited, one of India's largest retail healthcare companies, collaborated with Oracle Fusion Cloud Enterprise Resource Planning (ERP) to optimize its financial operations and increase productivity.
GEOIQ X LENSKART
As an omnichannel brand, Lenskart's physical stores play a vital role in achieving this mission. In 2021, GeoIQ partnered with Lenskart to support this vision.
HAPIDO X MOENGAGE
Based in UAE, Hapido has reshaped the landscape of digital shopping in the country.