DIGITAL ROOTS
Retailer|August 2023
Lakasan Cholayil, Co-Founder of Sadhev, third generation of the Medimix-Cholayil fame, has taken a leap of faith and brought the family legacy of ayurveda into the digital world.
VAISHNAVI GUPTA
DIGITAL ROOTS

"We are proactively exploring the quick-commerce domain and have commenced trials by listing our products on Blinkit in both Bengaluru and Delhi." - Lasakan Cholayil, Co-Founder, Sadhev.

Sadhev, an Indian skincare brand, emerged on the horizon during a time of significant transformation in the perception of Ayurveda and yoga in the West. Co-founded by a visionary entrepreneur Lasakan Cholayil, who combined a passion for art, design, and Ayurvedic wisdom, Sadhev set out to disrupt the skincare industry. The journey, from its online launch in 2020 to its current position as a thriving D2C business, exemplifies the power of embracing sustainability, customer-centricity, and technological advancements.

How It All Began

This story is from the August 2023 edition of Retailer.

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This story is from the August 2023 edition of Retailer.

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