Kia Corporation (Kia) was recently honoured at the 2024 Car Design Award ceremony, receiving the esteemed accolade for ‘Brand Design Language’.
As part of its acclaimed brand relaunch, Kia introduced its groundbreaking new design philosophy, ‘Opposites United’, in 2021. This philosophy harnesses three core energies – tension, harmony, and dynamism – to foster fresh perspectives and cultivate innovative ideas inspired by the contrasting forces experienced in everyday life.
This story is from the May 2024 edition of Manufacturing Today.
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This story is from the May 2024 edition of Manufacturing Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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