Mercedes-Benz India is the Indian subsidiary of the German luxury carmaker Mercedes-Benz, one of the world's most prestigious and well-known automotive brands. With a rich heritage spanning more than 100 years, Mercedes-Benz is synonymous with luxury, performance, and innovation. The company's reputation for engineering excellence and cutting-edge design has made it a leader in the global automotive industry. In India, the luxury auto manufacturing industry is a niche segment that caters to affluent and discerning buyers who demand nothing but the best. Despite its relatively small size, the Indian luxury car market is growing at a healthy pace, thanks to rising incomes and an increasing number of high-net-worth individuals in the country. As a result, India's luxury auto manufacturing industry is becoming more competitive, with major players like Mercedes-Benz vying for a larger share of this lucrative market.
WE STRIVE TO CATER TO BOTH ICE AND EV SEGMENTS, ENSURING A SEAMLESS TRANSITION WHILE MEETING DIVERSE CUSTOMER EXPECTATIONS.
In an exclusive interview with Vyankatesh Kulkarni, Executive Director of MercedesBenz India shares about Digitalisation, EVs, and Sustainable Manufacturing.
This story is from the June 2023 edition of Manufacturing Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2023 edition of Manufacturing Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Precision Revolution
Exploring the fusion of Machine Learning and CAD/CAM Technologies, Shriyal Sethumadhavan delves into the transformative impact of AI integration in manufacturing.
Empowering MSMEs
In conversation with Amit Mande, Chief Revenue Officer, U GRO Capital
Fornnax unveils SR-200 HD recycling innovation
Fornnax Technology continues to expand its portfolio of high capacity lines and debuted an upgraded variant of primary shredder.
Transforming manufacturing and product development
India's manufacturing sector, currently contributing 17% to the GDP, is expected to be one of the key drivers of growth for the country.
Transforming E-commerce: How LLMs are changing visual content
LLMs reshape e-commerce with captivating visuals, balancing benefits and drawbacks of authentic content in the digital retail arena
An intelligent move
Dive deep into the future of manufacturing as we explore the transformative power of intelligent technologies revolutionising the industry.
Meeting India's data centre cooling demands
Schneider Electric inaugurates state-of-the-art cooling factory in Bengaluru
The gender matters of manufacturing
Does the manufacturing industry suffer from a gender gap?
Navigating India's manufacturing landscape
Jibak Dasgupta, Director General and CEO, Indian Machine Tool Manufacturers' Association's view on the influx of investments and the manufacturing landscape
A decade of 'Make in India': The foundation for building a manufacturing powerhouse
As India experiences profound economic growth, it has emerged as the second most sought-after manufacturing destination in the world, contributing 13.9%1 to the economy.
