Design lies in the details
MARWAR India|May - June 2023
Constantly innovating is the secret to Nivedita Saboo's success. In a conversation with MARWAR, the luxury couturier talks about her business and flavour of fashion
Rachna Virdi
Design lies in the details

I have enough clothes" is something no girl ever said! Be it for a wedding or a special celebration in the family, clothes are one of the quintessentials and one can never buy enough of them. Nivedita Saboo, founder and creative director of the eponymous label Nivedita Saboo Couture, understands your desires and works to deliver the best when it comes to fashion. Her label aims at creating the best of designs for its clients and this philosophy is reflected in its opulent logo that signifies the magnanimity of the brand and the people behind it.

Her iconic store Nivedita Saboo Couture in Juhu, Mumbai, is a fine example of glamour and luxury. Spread across 3500 sq ft, the expansive space houses the finest bespoke collections by the luxury couturier that have dressed up some of the biggest names in the world of glamour. Like her clothes, her brand is a dream for fashion enthusiasts.

The creative inspiration 

Nivedita Saboo discovered her creative side at a young age, and spent her childhood finding joy in exploring various avenues of creative expression by learning refined hobbies such as sketching, making music, and performing kathak. Exposure to these hobbies led her to pursue fashion at National Institute of Fashion Technology, graduating summa cum laude as a gold medallist and she stepped into the world of fashion at 19 years. After a two-year stint as the Head Designer with Arvind Brands, she amassed a depth of technical knowledge and launched her own luxury fashion label, Nivedita Saboo Couture in 2002.

This story is from the May - June 2023 edition of MARWAR India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the May - June 2023 edition of MARWAR India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM MARWAR INDIAView All
The Rolex Renaissance
MARWAR India

The Rolex Renaissance

To mark the International Women's Day, a shout out to women watch aficionados to embark on a journey of alluring Rolex wristwatches and consider adding some of them, at least, to your existing collection.

time-read
2 mins  |
March - April 2024
Style it up with Lights
MARWAR India

Style it up with Lights

Brighten up your decor with intriguing lights that give a unique character to your room and maximise your space. Browse through this luxurious selection of immersive lights for an unparalleled experience.

time-read
2 mins  |
March - April 2024
THE MODERN MINIMALIST
MARWAR India

THE MODERN MINIMALIST

An immersive experience of the updated Range Rover Velar changes little of its outer persona while cleaning up the interior, yet somehow improving on its already-regal ride quality.

time-read
3 mins  |
March - April 2024
Capturing The Essence of Freedom
MARWAR India

Capturing The Essence of Freedom

Swadheen, a retrospective exhibition held at Kamalnayan Bajaj Art Gallery, Mumbai, celebrated the life and times of Jankidevi Bajaj, a proponent of Gandhian values and staunch supporter of Khadi.

time-read
3 mins  |
March - April 2024
A Soul-Stirring Experience
MARWAR India

A Soul-Stirring Experience

The 15th edition of Sacred Spirit Festival held in the royal Mehrangarh Fort in Jodhpur showcases the spiritual significance of music that transcends communities, cultures and creeds.

time-read
2 mins  |
March - April 2024
Revisiting Roots
MARWAR India

Revisiting Roots

Bharati Morarka, Chairperson, Morarka Foundation, has been promoting the legacy of her late industrialist and politician husband Kamal Morarka at considerable cost and effort.

time-read
3 mins  |
March - April 2024
The Flying Carpet
MARWAR India

The Flying Carpet

Hands Carpets puts the spotlight on the 143-yearold legacy and the ancient heritage of hand knotted carpets. MARWAR speaks to Ravi Patodia, Chairperson, Patodia Exports, and his sons Apurva Patodia and Pranay Patodia, Managing Directors, on the journey and the aesthetic allure and craftsmanship of one of the leading handcrafted carpet brands in the world.

time-read
6 mins  |
March - April 2024
THE WRITE CHOICE
MARWAR India

THE WRITE CHOICE

The life of Deepak Jalan, Managing Director, Linc Limited, has been a journey of learning, adapting, and growing amidst the landscapes that shaped him.

time-read
5 mins  |
March - April 2024
A Legacy of Timeless Elegance
MARWAR India

A Legacy of Timeless Elegance

India's leading jewellery brand, Navrathan Jewellers, is renowned for its legacy and commitment to heritage and excellence.

time-read
4 mins  |
March - April 2024
Wonder Women
MARWAR India

Wonder Women

Celebrating International Women's Day with empowering stories of women who stepped out of their comfort zones to break some stereotypes and, in the bargain, are inspiring us for the better.

time-read
9 mins  |
March - April 2024