
About 11 years ago, I ignored advice that I give to everyone else: Don't build something without making sure people want it. It's a lesson I'd known before but just had to learn again.
I'd been consulting for a company-Insulated Component Structures of Floridathat had found a way to build prefabricated structures cheaply and in just a few weeks, ship them flat, and assemble them anywhere in the world in a few hours.
This story is from the October 2022 edition of Inc..
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This story is from the October 2022 edition of Inc..
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