Launched in May 2016, Tata CLiQ e-commerce L is a multi-category platform from the Tata Group. Over the years, it has developed a strong positioning for itself with three clear verticals: Tata CLiQ, the lifestyle vertical which is also the oldest; Tata CLiQ Luxury, which is the luxury vertical; and the newly launched Tata CLiQ Palette, which is the beauty vertical.
Speaking about the platform, Gopal Asthana, Chief Executive Officer, Tata CLiQ shared, "As a platform, Tata CLiQ offers a trusted and premium online experience where we predominantly showcase the inseason collections and latest styles from leading brands in the market."
"We have a unique model with a strong emphasis on omnichannel. We are integrated with over 7,000 stores of different brands on the platform. Hence, when an order is received, brand stores are also actively involved in fulfilling and shipping these orders out," explained Asthana who took the reins of the company in June this year.
In December 2022, Tata CLiQ was acquired by Tata Digital from Tata Industries.
Key Success Factors
What sets Tata CLiQ apart from its is its omnichannel approach
"Speaking of Tata CLiQ, our omnichannel strategy allows us to offer an extensive competitors assortment of styles from leading brands, which is a key differentiator," Asthana shared.
The platform is directly connected to brand stores and warehouses, and hence is able to offer a large number of in-season styles from 25%-30% of the top 100 brands.
"Apart from this, we also have partners like Westside on board, which are selectively available on Tata CLiQ and Tata Neu. Some of these Westside styles are also often exclusive to CLiQ," Asthana added.
Tata CLiQ Luxury's USP lies in the highly curated assortment of global and Indian luxury brands offered and the online shopping experience.
This story is from the August 2023 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2023 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
How can Brands Delight Customers?
A look at strategies to bring customers back and turn them into potential brand advocates
Smaaash Mulls VR-only Arcades in Future
Avanish Agarwal, Consulting CMO, Smaaash sheds light on business, expansion plans and more
Meesho is Built Upon the Bedrock of Technology
Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond
High Streets Emerge Top Leasing Choice for Luxury Brands in 2023, Malls Remain Second
Malls remain the second most preferred luxury realty category, with 300% Y-o-Y growth with high streets lead with about 45% share in India’s overall luxury retail leasing in 2023
Special Events in Malls
Nexus Select Citywalk and Kiran Nadar Museum of Art (KNMA) organised the collaborative exhibition, ‘The Art Maze; from March 24 to March 31, 2024. Inspired by the works of prominent Indian artists - Lakshman Pai, Raja Ravi Verma, Jamini Roy, SH Raza, and Vivan Sundram; The Art Maze aimed to portray an immersive journey into the world of artistic expression for the participants anve d visitors.
CRA Realtors: Inspiring Trust
CRA Realtors boasts about 70% repeat customers, which speaks volumes about the trust the real estate agency has inspired over more than 18 years of existence
Why South India is Witnessing Renewed Retail Surge a
Industry leaders on the factors propelling retail growth in South India and their projections for future expansion metrics in the region
Tier 2 Cities Lead with 64% of March Store Launches
About 48 of all the new stores opened in March 2024 were in non-metros
5 Top Indian Jewellery Brands with the Strongest Retail Footprint
These homegrown jewellery retail gems have been instrumental in shaping the country’s jewellery sector and continue to shine bright amidst stiff competition on the global stage
Demand for Lab-grown Diamonds to Double by 2030. Here's Why
Exploring the different facets of this emerging segment that is increasingly attracting retailers, investors and consumers to it