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Sanjivani Group Targets Multi-Generational Demand with Strategic Donut Cake Launch
Images Business of Food
|December 2025
Day 1 of India Food Forum embarked with a headline move for Sanjivani Group: its foray into the Donut Cake category. For a brand built on accessible, everyday bakery essentials, the launch marks a bold shift into contemporary snacking and a strategic bid to capture a wider, younger consumer base.
In a confectionery market where global formats often dominate the narrative, Sanjivani Group is localized with the launch of its new Donut Cake range. What began with staples like tea, rusk, and cookies has now evolved into a bold foray into the sweet-snacking segment, marking a significant milestone for the brand.
This story is from the December 2025 edition of Images Business of Food.
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