The key to success of a hotel depends on the continuous efforts of the property to exceed the guests' expectations. This can be achieved by knowing the new preferences of the guests and incorporating the same in the property. The world is undergoing a major change in decision-making and buying power. This is changing the hospitality industry. By learning about the upcoming trends the hotelier and the industry will be able to understand the new adjustments to be adopted in their marketing to make business grow.
It is a well-known fact that hospitality marketing has always played an essential role in the success of the industry. In the current landscape of competitive industry, any business has to keep up with the latest trends of the consumers which are guests, in the case of hospitality industry for the success of the property. A hotel can keep ahead of its competitors by keeping up with the latest trends among the guests.
There is a major shift taking place in decision-making and buying power, globally, which is changing the hospitality industry. To ensure continued success one has to prepare for the inevitable changes.
Jaidev Dutta, General Manager, Holiday Inn Bangalore Race Course, states, "Being cognizant of future hospitality trends is vital for a hotel's success. It enables anticipation of evolving customer preferences, fosters a competitive edge through innovation, and ensures alignment with changing market dynamics, technology, and sustainability expectations, ultimately enhancing guest satisfaction and business resilience.
This story is from the November - December 2023 edition of Hotel Business Review.
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This story is from the November - December 2023 edition of Hotel Business Review.
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