SELLING NEW IDEAS IN ICONIC PACKAGES
Fast Company|March - April 2023
LEGACY BRANDS ARE LEVERAGING NAME RECOGNITION TO INNOVATE IN NEW REALMS.
Grace Carroll
SELLING NEW IDEAS IN ICONIC PACKAGES

NORTH AMERICA

1. Ramp

2. GHGSat

3. Benchling

4. Nasdaq

5. Flagship Pioneering

6. Ralph Lauren

7. Oxford Properties

8. Footprint

9. Roku 

10. Radio Flyer

NEVER UNDERESTIMATE the power of an American brand. "The brand is the most indispensable thing." says David Aaker, a professor emeritus at UC Berkeley's Haas business school and author of more than a dozen books on branding strategy. "If you pull out the brand, you don't have a business."

This story is from the March - April 2023 edition of Fast Company.

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This story is from the March - April 2023 edition of Fast Company.

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