"The fan engagement is limited to television. I think we have seen a lot of evolution with a lot of digital plays coming into cricket definitely around fantasy sports. The lack of fan engagement in cricket propelled us in this direction. A lot of things have happened in the South Asian part of the world. Given the strong inputs, collectibles are bound to happen and are a matter of time and digital is where the leapfrog will take us given the fact that other digital technologies have matured in the target users and customers." - Ankit Wadhwa-RARIO
This story is from the September 2022 edition of Entrepreneur magazine.
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This story is from the September 2022 edition of Entrepreneur magazine.
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