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How Far Away Is Your Goal?

Entrepreneur US

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Startups - Fall/Winter 2023

It may feel very distant, and that’s frustrating. So let’s figure out how close you really are.

- JASON FEIFER

How Far Away Is Your Goal?

You're trying to get somewhere. But you're not there yet.

That is frustrating. And worse, it's embarrassing. You've worked hard. You've traveled far. And you think: I should be there by now-so why am I not?

I feel this too, and I've concluded that it isn't just about anxiety or impatience. It's about something more fundamental: This is what happens when we are on a path, and what's ahead is unseeable.

But if we want to keep going, we must light the path as best as we can.

Here's an example.

I do a lot of keynote speaking, typically about how people and teams can thrive in times of change. Sometimes the rooms are packed, and it's a thrill. But other times I arrive to a near-empty room-if, say, conference attendees choose to spend their time elsewhere. It's demoralizing every time. I've worked hard to become a great speaker, and I aspire to be in demand-to be someone that people can't miss. Empty rooms tell me the opposite: They say, You might never get there.

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