ARIJIT BASU
CEO Insights|February 2023
DEFINING NEW BENCHMARKS AS AN INDUSTRY LEADER
ARIJIT BASU

Just like a sailor who can help a ship sail through rough waters, a competent leader can drive an organization towards a growth trajectory amidst all the ups and downs. There are numerous traits of such successful leaders scribed on books and websites. Attributes like open-minded learning, strong communication skills, building relationships, realistic optimism, thinking out-of-the-box, fast decisionmaking, leading by example, and more. However, in today's world, a modern-day leader needs to go beyond the convictions and showcase mastering various aspects of the business while focusing on Purpose over Profits. Such a maven who truly represents shining set attributes as the most impartial ‘constructive’ critic and steward of growth is Arijit Basu.

Arijit Basu is a dynamic professional with a career spanning over 24 years in sales, marketing, product management, business development and general management. He is currently the Executive Director of Tide Water Oil Company, manufacturer of the Veedol brand of Automotive and Industrial lubricants and greases. He was formerly the Managing Director at Sika India Pvt Ltd, a Swiss multinational in the field of speciality construction chemicals. He is proficient in devising strategic business plans for organizational growth, having a diverse skill set which includes Strategic Planning, Lateral Thinking, Business Management and leadership skills aligned to create profitable growth.

The following excerpt is an exclusive conversation between Arijit Basu and CEO Insights that briefs his journey, leadership role, and his strategies that drive the business.

This story is from the February 2023 edition of CEO Insights.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the February 2023 edition of CEO Insights.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM CEO INSIGHTSView All
Need For Emotional Intelligence In 2024
CEO Insights

Need For Emotional Intelligence In 2024

The performance of employees is often evaluated by leaders based on efficiency and timeliness, but these criteria can hinder long-term growth and productivity.

time-read
4 mins  |
September 2024
SRIRAM TANINKI
CEO Insights

SRIRAM TANINKI

REDEFINING SUCCESS IN INDIA'S FINANCE SECTOR THROUGH ENTREPRENEURSHIP VISIONARY LEADERSHIP

time-read
3 mins  |
September 2024
NIP THE RISING BURDEN OF CANCER WITH EARLY GRASSROOT LEVEL INTERVENTION
CEO Insights

NIP THE RISING BURDEN OF CANCER WITH EARLY GRASSROOT LEVEL INTERVENTION

Raj Gore is the Chief Executive Officer (CEO) of Healthcare Global Enterprise (HCG).

time-read
4 mins  |
September 2024
TECHNOLOGICAL INNOVATIONS TRANSFORMING THE INDIAN HEALTHCARE SECTOR
CEO Insights

TECHNOLOGICAL INNOVATIONS TRANSFORMING THE INDIAN HEALTHCARE SECTOR

In the wake of technology, the world witnessed many changes in the business ecosystem.

time-read
3 mins  |
September 2024
SARVPRIYA SRIVASTAVA
CEO Insights

SARVPRIYA SRIVASTAVA

A SERIAL ENTREPRENEUR, WITH A CIVIC MINDSET

time-read
4 mins  |
September 2024
REVOLUTIONIZING LIBRARIES: A TECHINFUSED JOURNEY IN THE DIGITAL AGE
CEO Insights

REVOLUTIONIZING LIBRARIES: A TECHINFUSED JOURNEY IN THE DIGITAL AGE

Amandeep, an MBA graduate brings over 26 years of expertise to his role. Leading global sales, supply chain, technology, and partnerships at Baker & Taylor, he oversees P&L and directs global product engineering and international operations with a focus on innovation and strategic growth.

time-read
4 mins  |
September 2024
PREKHAR CHUGH
CEO Insights

PREKHAR CHUGH

AVANT-GARDE LEADERSHIP IN SCULPTING INDUSTRIAL FUTURISM

time-read
4 mins  |
September 2024
INDIA'S PRIVATE CREDIT LANDSCAPE: OPPORTUNITIES & GROWTH TRAJECTORY
CEO Insights

INDIA'S PRIVATE CREDIT LANDSCAPE: OPPORTUNITIES & GROWTH TRAJECTORY

With over two decades of expertise in financial services, Vineet specializes in debt capital markets, credit, financial inclusion, and asset management.

time-read
5 mins  |
September 2024
ARVIND CHOUDHARY
CEO Insights

ARVIND CHOUDHARY

A MODERN-AGE LEADER LEVERAGING STRONG BUSINESS ACUMEN TO DRIVE ORGANIZATIONAL GROWTH

time-read
4 mins  |
September 2024
THE POWER OF PRECISION: HOW WAREHOUSE MANAGEMENT SYSTEMS REDEFINE INVENTORY CONTROL
CEO Insights

THE POWER OF PRECISION: HOW WAREHOUSE MANAGEMENT SYSTEMS REDEFINE INVENTORY CONTROL

With over two decades of experience, Dinesh spearheads cross-functional initiatives in customer relationship management. Since 2000, he has played a pivotal role at BCI, contributing significantly to shaping and executing key business growth strategies and policies.

time-read
3 mins  |
September 2024