AIR MILES

Business Traveller India speaks to Shivani Parikh, founder of Shivanii about inclusive fashion, breaking traditional design norms and more.

What inspired you to create Shivanii, and how does it differentiate itself from other fashion labels in India?
Confronting the issue of body shaming, coupled with the prevalent disparity in the fashion industry where numerous brands claim to cater to plus-size individuals without offering genuinely inclusive and versatile clothing options, became the impetus for establishing my brand. Witnessing the transformative joy and confidence that accompany finding a well-fitted garment motivated me profoundly. What sets my brand apart from others in the Indian market is our commitment to providing readily available sizing alongside bespoke tailoring services, ensuring that every individual, regardless of their body type or measurements, from XXS to 5XL, can find clothing that suits them perfectly.

How does your brand Shivanii integrate inclusivity into its design process and product offerings?
We provide inclusivity in our design process, and product offerings, aiming to create a more equitable and empowering shopping experience for individuals of all body types. With diverse sizing options, we recognise that individuals come in all shapes and sizes. Our clothing sizes from XXS to 3XL in ready-size charts are comfortable and flatteringly. We understand that standard sizing may not cater to everyone's unique body proportions, so we offer custom tailoring services. Our versatile clothes and designs offer styles that adapt to various occasions, preferences, and body types.