AIR MILES
Business Traveller India|June 2024 -July 2024
Business Traveller India speaks to Shivani Parikh, founder of Shivanii about inclusive fashion, breaking traditional design norms and more.
AIR MILES

What inspired you to create Shivanii, and how does it differentiate itself from other fashion labels in India?
Confronting the issue of body shaming, coupled with the prevalent disparity in the fashion industry where numerous brands claim to cater to plus-size individuals without offering genuinely inclusive and versatile clothing options, became the impetus for establishing my brand. Witnessing the transformative joy and confidence that accompany finding a well-fitted garment motivated me profoundly. What sets my brand apart from others in the Indian market is our commitment to providing readily available sizing alongside bespoke tailoring services, ensuring that every individual, regardless of their body type or measurements, from XXS to 5XL, can find clothing that suits them perfectly.

How does your brand Shivanii integrate inclusivity into its design process and product offerings?
We provide inclusivity in our design process, and product offerings, aiming to create a more equitable and empowering shopping experience for individuals of all body types. With diverse sizing options, we recognise that individuals come in all shapes and sizes. Our clothing sizes from XXS to 3XL in ready-size charts are comfortable and flatteringly. We understand that standard sizing may not cater to everyone's unique body proportions, so we offer custom tailoring services. Our versatile clothes and designs offer styles that adapt to various occasions, preferences, and body types.

This story is from the June 2024 -July 2024 edition of Business Traveller India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the June 2024 -July 2024 edition of Business Traveller India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS TRAVELLER INDIAView All
Radisson Blu Hotel, Dubai Media City
Business Traveller India

Radisson Blu Hotel, Dubai Media City

The 246 beautifully appointed rooms offer a tranquil retreat for discerning guests.

time-read
2 mins  |
June 2024 -July 2024
The Westin Hyderabad Mindspace
Business Traveller India

The Westin Hyderabad Mindspace

This is an exceptional destination for travellers seeking an upscale experience in Hyderabad.

time-read
2 mins  |
June 2024 -July 2024
Shangri-La Dubai
Business Traveller India

Shangri-La Dubai

Shangri-La Dubai is the perfect starting point to explore the city's dynamic energy

time-read
2 mins  |
June 2024 -July 2024
Mandarin Oriental, Macau
Business Traveller India

Mandarin Oriental, Macau

Whether for business or leisure, a stay at this prestigious hotel is sure to leave a lasting impression of elegance and refinement.

time-read
2 mins  |
June 2024 -July 2024
The Abu Dhabi Edition
Business Traveller India

The Abu Dhabi Edition

The Abu Dhabi Edition is an unrivalled waterfront sanctuary ushering in a new era in the bustling cityscape

time-read
2 mins  |
June 2024 -July 2024
Culinary Confidential
Business Traveller India

Culinary Confidential

Renowned chefs from around the country share their favourite recipes, revealing the heartfelt stories and cherished memories behind each dish

time-read
10+ mins  |
June 2024 -July 2024
AIR MILES
Business Traveller India

AIR MILES

Business Traveller India speaks to Shivani Parikh, founder of Shivanii about inclusive fashion, breaking traditional design norms and more.

time-read
3 mins  |
June 2024 -July 2024
OUT OF OFFICE
Business Traveller India

OUT OF OFFICE

A round up of London's top spots for remote workers

time-read
6 mins  |
June 2024 -July 2024
ELEGANCE UNWOUND
Business Traveller India

ELEGANCE UNWOUND

Amidst the symphony of precision engineering and timeless design, luxury watches unravel tales of sophistication and opulence on every dial. Here is Business Traveller India's curation of some of the most luxuriously unique time-pieces.

time-read
4 mins  |
June 2024 -July 2024
NAVIGATING THE WINGS OF CHANGE
Business Traveller India

NAVIGATING THE WINGS OF CHANGE

Trends reshaping the Aviation industry.

time-read
4 mins  |
June 2024 -July 2024