IT’S LIKELY YOU’VE stayed at a hotel or resort that is part of Virtuoso’s global network. The luxury travel organization carefully vets properties that receive its seal of approval, with affiliated brands including Aman, Belmond and Waldorf Astoria. But that just scratches the surface of Virtuoso’s ecosystem. For those seeking a bit more than a hotel—perhaps a private villa in Italy, an exploration cruise, or a sustainable wellness retreat in Bali—Virtuoso offers an arsenal of experiences. It’s also possible your travel agent is a member of Virtuoso’s advisory network, which encompasses 20,000 agents. “My family roots are in tour operation. But if you would have told me at 22 years old I would be hanging out with travel agents the rest of my life, I would have run for the hills,” says Matthew Upchurch, CEO and cofounder of Virtuoso. Today the company is a one-stop shop of extraordinary travel offerings, but its roots go back to 1950 as Allied Travel, established by independent agencies to share resources, people and technology. “Back in those days—and I mean no disrespect—being a travel agent was a clerical job. Airlines began cutting agency commissions by 15 percent to get rid of them. The feeling was travel agencies were dinosaurs.” In 1986, alongside his father, Jesse, Upchurch rebranded Allied as Virtuoso. “The birth of the Virtuoso brand came from everyone looking at travel agents as the lowest common denominator. We needed to do something to show the consumer that these people are different. Advisors can add value before, during and after a trip.”
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Wood Works - How eco-friendly timber is enabling the rise of âply-scrapersâ around the world
Anyone considering future-proof career optionsâa data scientist, perhaps, or an AI engineerâmay want to add woodworker or even lumberjack to their list. This is not in case we all suddenly find ourselves, in some postapocalypse scenario, in need of log cabins to live in. Rather, it is because a growing number of architects, working with new high-tech engineered wood products as strong as steel and concrete, are already imagining tomorrowâs cities with towering timber skylines.
Foreseeable Future - Marketing and advertising exec Mark Penn reveals how Al can enhance business travel
In 2015 Mark Penn, a pollster, trendspotter and former chief strategist at Microsoft, created a marketing services firm in Washington, D.C. He was convinced that by focusing on the digital domain and data analytics, his start-up, Stagwell, could trounce traditional ad agencies and plunder their clients. His biggest backer was ex-Microsoft CEO Steve Ballmer, who pitched in $250 million.
World Fairs - As Art Basel prepares for its annual shows in Paris and Miami, CEO Noah Horowitz discusses the cultural and financial impact of the globe's premier contemporary art event
Art basel ceo Noah Horowitz isnât used to doing things the old-fashioned way. Before stepping up to lead the largest, most prestigious art fair operator in the world, he was Baselâs director of the Americas, in charge of the companyâs most contemporary-leaning show in Miami Beach. Now he turns his attention from one of the youngest major art cities in the world to one of the oldest: Paris.
Beyond the Beach - Why Miami's Coconut Grove is booming
Miamiâs oceanfront neighborhoods may grab international attention, but other parts of town offer as much appeal. The entire city is booming with development, says Jaclyn Bild, a broker associate with Douglas Elliman who was born and brought up in Miami. âThe beating heart of Miami is now on the mainland, whereas before it was all about the Beach,â she says. âNeighborhoods that have been around forever are transforming into trend centers, and others are burgeoning for the first time.â
Dry Season - How resorts and wineries are adapting their programs to attract nondrinking visitors
Resort and Spa in Napa, California, it has always been about wineâwith a location just minutes from top wineries, a restaurant with an extensive wine list, and rooms looking out over working vineyards. Since its opening in 2006, it has been inherently clear that this hotel caters largely to oenophiles. But after a twoyear $25 million renovation completed earlier this year, there have been a few notable additions to the premises: new rooms, a refreshed lobby and expanded bar, as well as a newfound emphasis on speaking to a sober or sober-curious audience.
American Airlines Flagship Lounge
Located in Terminal 4 at LAX, the American Airlines Flagship Lounge offers a respite from the chaos of one of the busiest airports in the world.
Iberia Next Business Class
Iberia has introduced its new Next cabin across its fleet, with upgrades in all classes, including significant improvements in Business.
Il Gattopardo
With a name evoking Luchino Viscontiâs 1963 film, Il Gattopardo, this London restaurant pays homage to â60s Italy. Located on Albemarle Street, it joins the family of international luxury restaurant brands that include ÃŒbersuccessful Coya, Amazónico and the intimately elegant Bar des Prés.
Bar Iris
Bar Iris is a brilliant partnership between Michelin-starred chef David Yoshimura of Nisei, a California-Japanese restaurant located next door, the late Ilya Romanov and Timofei Osipenko, who now manages this elegant space and makes sure guests have a joyful time.
MercedesBenz AMG GT 63
Mercedes has just revealed an enticing sports car to rival the class-leading Porsche 911. The new-generation AMG GT is a two-door thatâs fast but crucially lacks any practicalities.