Bollywood star Alia Bhatt, who launched a conscious kids’ clothing brand Ed-a-Mamma in 2020, has extended the brand offering to include maternity wear. The 29-year-old actor, who is expecting her first child, says the idea to launch maternity wear came about organically. “I woke up one day realising that pretty soon my wardrobe is going to need to change. But your sense of style doesn’t change just because your size is going to change. I found that there were not enough options for maternity wear, while still maintaining that sort of young, vibrant style that I connect with.”
This story is from the November 13, 2022 edition of Business Today India.
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This story is from the November 13, 2022 edition of Business Today India.
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