WINDS OF CHANGE
1 DECLINING TV CONSUMPTION HAS DRAGGED DOWN TRPs OF HINDI TV SERIALS, THE LARGEST SERIAL INDUSTRY IN INDIA
2 THE PLUNGE IS PARTICULARLY STEEP WHEN THE URBAN NUMBERS ARE LOOKED AT IN ISOLATION, SINCE OTT HAS LARGELY BEEN AN URBAN PHENOMENON
3 ONCE KNOWN FOR MULTI-YEAR RUNS, MORE THAN 60-70 PER CENT SHOWS GO OFF THE AIR WITHIN A YEAR NOW
4 BUT REGIONAL LANGUAGE SOAPS STILL ENJOY HIGHER TRPs COMPARED TO HINDI
5 IN HINDI, PRODUCERS AND TV NETWORKS ARE FOCUSSING ON A NEW FORMAT OF 25-100 EPISODES CALLED ‘TV+’ FOR OTT PLATFORMS SUCH AS AMAZON MINI, DISNEY+ HOTSTAR AND JIOCINEMA
6 THEY ARE MADE ON A BUDGET OF 2–3X OF THE ₹7-10 LAKH SET ASIDE FOR AN EPISODE OF A TV SERIAL, AND MAY EVEN GO UP TO ₹30-50 LAKH AN EPISODE, PRODUCERS SAY
2023
Teri Meri Dooriyan, which airs on Star Plus and is the second-highest rated Hindi show, has an urban TRP of 1.97
2023
Pandya Store that is aired on Star Plus has a TRP of 1.25
2018
Kalyana Veedu, which was the fourth-highest rated Tamil show in 2018, had a rating of 12.32
2018
Kumkum Bhagya, the fourth-highest rated show in 2018, had a rating of 2.5
This story is from the October 29, 2023 edition of Business Today India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 29, 2023 edition of Business Today India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
The Dark Side Of Gold Loans
There Has Been A Sharp Rise In Gold Loans In Recent Years. But There Is A Seedier Side To This, As Is Evident From The Red Flag The RBI Raised Recently. Will The Regulator's Move Protect Customers?
All That Glitters
The price of gold has been rising unabated. It has soared to more than 73,000 per 10 gm in 2024 from *31,000 in early 2018. Is the rally sustainable or is this a bubble?
"Hire for attitude, not ability"
Thryve Digital is a player in the healthcare technology sector delivering next-generation solutions
Road Warrior
For Khalid Wani, Senior Director of Sales at Western Digital India, life is much more than just the corner office. Biking across the world is one way he derives meaning for his life
WIDENING THE POOL
THERE HAS BEEN A JUMP IN INDIVIDUALS INVESTING DIRECTLY IN THE STOCK MARKETS, BUT MUMBAI AND AHMEDABAD STILL ACCOUNT FOR THE LION'S SHARE. THERE DEFINITELY IS SCOPE FOR IMPROVEMENT IN TERMS OF PENETRATION LEVELS ACROSS THE COUNTRY
CRISIS IN THE CLOUDS
INDIAN AVIATION IS IN CRISIS. AIRLINES ARE GRAPPLING WITH FLIGHT CANCELLATIONS, CREW SHORTAGES, AND COMPLAINTS ABOUT POOR SERVICE, ARE BLEEDING DUE TO RISING COSTS WILL THE FASTEST-GROWING AVIATION MARKET RECOVER?
"India should start privatising public sector banks"
Arvind Panagariya, Chairman of the 16th Finance Commission, on growth, inequality, jobs, the banking sector, and more
"I LET MY WORK DO THE TALKING"
Megha Engineering & Infrastructures MD P.V. Krishna Reddy on being low profile, the infra opportunity and much more
"Core of insurance lies in long-term security"
Vibha Padalkar, MD & CEO of HDFC Life, on the insurance provider's performance, surrender charges, and future innovations
Distress in the Books
Bandhan Bank, the brainchild of Chandra Shekhar Ghosh, has made the journey from an MFI to a bank, but with many hurdles. Now with his resignation as MD & CEO, is the lender staring at more uncertainty?