
You’ve heard about a hard landing of the economy. That’s a full-blown recession where millions of jobs are lost. And you’ve heard about a soft landing. That’s where the economy slows to a nice, steady pace without decimating the labor market as inflation comes down.
Now there’s a new economic meme making the rounds. It’s called a rolling recession, and it’s a bit of a hybrid. One industry suffers a contraction, then another, but the economy as a whole never swoons, and the job market largely holds up. “Industries and sectors take turns going down, as opposed to declining more or less all at once,” is how Loyola Marymount University economics professor Sung Won Sohn puts it.
That framework doesn’t explain everything that’s going on with this puzzling post-pandemic economy, but it’s as good a description as any of what the US has been going through since the Federal Reserve began lifting interest rates from zero in March of last year. And it holds out at least the possibility that the economy will survive its worst bout of inflation since the 1970s without having to endure a contraction.
The first to take the hit, not surprisingly, was housing, the sector most susceptible to the Fed’s rapid-fire rate increases. The industry was especially vulnerable because a steep runup in property prices during the pandemic had already put homebuying out of reach for many Americans. Housing starts, a key gauge of construction activity, fell for a fourth straight month in December and were down for the year as a whole, the first annual drop since 2009.
This story is from the February 13, 2023 edition of Bloomberg Businessweek US.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 8,000+ magazines and newspapers.
Already a subscriber? Sign in
This story is from the February 13, 2023 edition of Bloomberg Businessweek US.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 8,000+ magazines and newspapers.
Already a subscriber? Sign in

Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts

Running in Circles
A subscription running shoe program aims to fight footwear waste

What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals

Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter

Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

Two-Way Main Street
The U.S. economy is strong. But with high interest rates, it's not all good news if you aren't rich

Argentina's Inflation Crisis
Argentina is no stranger to economic turmoil, having defaulted on its national debt three times since 2001.

Will Jay Powell Blink? - Inside the Fed Chair's Fight to Curb Inflation
In the high-stakes battle against runaway price increases, many Wall Street stock traders think Powell is raising interest rates too quickly. Others fear that he’ll stop too soon. Why this Washington lifer may have the toughest job in America.

11 Stocks to Stick With for 2023 - Bullish Prospects in Bearish Times
Where should you turn when the smart money expects a recession? Look for companies whose products and services sell well even when times are tough.

A strong dollar's pros and cons
A rising greenback benefits U.S. travelers and could slow inflation, but multinational firms may suffer.

Biden Can't Pin Inflation on Putin
If Biden is looking to spread the blame for inflation evenly, he should look in the mirror.

5 Steps to Reach Your Money Goals in 2022
In addition to the new year bringing confetti and a fresh calendar, it’s a time to set big money goals for the next 12 months. That might mean finally paying off debt, buying a house or taking a long-delayed vacation.

Inflation Will Make Government Budget Problems Worse
"Recent comments from Federal Reserve Chair Jerome Powell hinted that the Fed may soon get serious about hitting the monetary brakes to slow the economy. Until recently, inflation was described as transitory. But at some point, that story has to change."

The Big Quit
How workers got fed up and bosses got scared

Where to Invest in 2022
Investors will have to curb their enthusiasm as markets get back to normal.