Easy access to gold loans forms the I core business of Muthoottu Mini Financiers, an NBFC founded by the visionary M. Mathew Muthoottu in 1921. Muthoottu Mini has stayed true to its vision to fuel a common man's dream and has grown as a larger financing enterprise with an impeccable loan portfolio spread across several states.
Mathew Muthoottu, who took over from his father Roy M. Mathew in 2016, is the 4th generation front runner of the Muthoottu family and is an enthusiastic leader carrying the legacy above and beyond to create a brand identity as Yellow Muthoottu. The company has a network of 840+ branches spread across the nation.
Mehul Dani: Is the company using influencer marketing? For how long?
Kiran James: Muthoottu Mini has been leveraging the power of nano and micro influencers from time to time, basis campaign objective and media mix. We engage the influencer community mostly for the branding initiatives as it suits the objective well and builds on the brand story through personal experience, journey and broad thoughts of the campaign.
Which customer segments are you targeting? Which products categories?
We are primarily engaged in the business of gold loan and have been part of the dreams and aspirations of our target group for over a century. We primarily are looking for audiences who are looking for quick loans, micro loans, education loans and medical emergency loans among others as our key segments.
Share some details about the influencer partners.
We engage the influencer community through digital marketing partners, who ensure the brand ethos and safety is taken care while engaging and generate maximum return on investment (ROI).
Which social media platforms is the company focusing upon?
This story is from the January 2023 edition of Banking Frontiers.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 2023 edition of Banking Frontiers.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Kamdhenu & Sammrudhi loans top rural customers
Unnayan Bharat Finance Corporation (UBFC) Director & Co-Founder Avneesh Trivedi shares the company's attempts to enhance the rural lending environment & deliver better services to its consumers:
It's going to be a 'world' of CBDCs
Practically, every central bank in the world is testing and readying a CBDC system:
Training for behavioral & social skills is key
3 CHROs from the top BFSI companies in India open up about their training and motivation programs aimed at enhancing employee effectiveness. The story is divided into 4 parts: (i) functional and behavioral training, (ii) manager to leadership training, (iii) learning-based training, (iv) motivational programs:
THE AI COMPASS
Artificial Intelligence has risen to be the hottest topic of discussion today. It is expected to impact everyone, and the impact could exceed that of war, global warming, supply chain disruptions, geopolitics, and much more.
To mentor & coach emerging leaders
Manish Shah, MD & CEO of Godrej Capital, outlines his focus areas today and in the future:
Innovation will unlock India's Mission 'Atmanirbhar’
Sunita Handa is Chairman, Toyota FSIN and Principal Advisor & TLAB Chairman, Protectt.ai Labs. She shares her current activities and her deep insights on innovaiton in an interaction with Manoj Agrawal:
Algorithm is the Boss
Irem Sayeed, Chief Credit Officer at U GRO Capital, dwells into business focus and modernization at the lender:
Fintech and Neobank under the same Umbrella
It was started in 1902 to build what came to be called Israel:
Bajaj Allianz Revolutionizes Employee's HR and IT Experience with WhatsApp, MS Teams, Al and Automation
A productivity booster shot at BALIC:
Small Beginning for a Big Opportunity
AMU Leasing's focus on serving the underserved market of individuals and fleets looking for financing for electric 3-wheelers and 2-wheelers: