One example is a multinational selling multiple brands of soap, each at a different price point and with brand positioning aimed at a different audience. One can also think of large conglomerates operating hotels under various brand names, each with different facilities and room tariff.
BARRIER FOR COMPETITION
This story is from the April 06, 2024 edition of BW Businessworld.
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This story is from the April 06, 2024 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
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