YOU'VE PROBABLY HEARD people claim that car design is dead, with more and more models looking tediously similar, but we're not convinced that's true. Take the Hyundai Ioniq 6 for example. Inspired by concepts as disparate as the art-deco streamliners of the 1950s and nostalgic eight-bit video games from the 1980s (hence the distinctive pixel-look lighting), this electric four-door coupé looks quite unlike anything else currently on sale.
The Ioniq 6 is based on the same underpinnings as the Ioniq 5 (itself a striking design), but the two cars fulfil different roles. The 5 is aimed at those looking for a practical family car; the longer, sleeker 6 is angled towards anyone looking for something a little more sophisticated, indulgent and driver-focused.
This positioning might you to expect a big price difference between the two cars, but that isn't the case. The Ioniq 6 lineup starts at £47,040, so the rear-wheel-drive and four-wheel-drive versions are only around £100 pricier than an equivalent Ioniq 5.
This story is from the June 2023 edition of What Car? UK.
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This story is from the June 2023 edition of What Car? UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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