Mahindra Thar Roxx
TURBOCHARGED|September 2024
It's finally here and promises to become Mahindra's next superhit!
ABHAY VERMA
Mahindra Thar Roxx

The Mahindra Thar has had a meteoric rise. More so, since the second generation was launched in 2020. The first generation Thar, while nothing great on tarmac, was a huge hit with offroading fanatics. The second generation Thar though had Mahindra widen its appeal, and now, the manufacturer wants to explore the Thar’s potential further with its 5-door version, the Thar ROXX. This is also a bid to position the Thar as a more lifestyle offering that is also bigger in size, more spacious and better-equipped. Mahindra also tells us there’s more to it than just the two extra doors.

Design changes begin from the grille, as the ROXX uses an all-new, six-slot grille that also integrates a camera for the 360-degree view system. DRLs are C-shaped, adding to the distinctive identity. Move to the sides and well, the first thing you’ll notice are the rear doors.

There’s a lot of distinctive design details here as well though, like the cut above the rear door that continues in a slanting manner onto the C-pillar. It looks very distinctive, and Mahindra tells us the slanting line is meant to give the Thar ROXX the appearance of a pick-up truck. The roof cannot be detached though, like say, the Jeep Wrangler Rubicon. I understand that would have added to complexities and also driven prices up. Another interesting detail are the rear door handles that sit on top and are not positioned conventionally.

This story is from the September 2024 edition of TURBOCHARGED.

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This story is from the September 2024 edition of TURBOCHARGED.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.