There's a new hatchback in town which, surprising as it may seem to many marketers, isn't referred to as an SUV. Those responsible for developing this new car emphasise the fact that they didn't want to copy what everyone else was doing. Take one close look at Citroën's latest and you'll realise what they mean. Furthering the respectable position Citroën has achieved with the excellent C5 Aircross, the brand is now looking at widening its appeal with the approachable and equally appealing Citroën C3 hatchback.
Set to be launched this month, the C3 is all set to make space for itself in the B-segment hatchback arena, which is currently populated by a mix of hatchbacks and micro-crossover SUVs. With over 90 percent localisation, you can be sure that when it reaches the market, its prices will be competitive. The prospective buyer will also be happy to learn that the brand is going to extend the oft-appreciated Citroën ownership benefits to C3 customers, too. These include the fantastic Service on Wheels, the ability to buy cars online through its ATAWADAC philosophy, world-class 'phygital' showrooms, which were incepted much before the world's dependence on digital shopping due to the pandemic increased, and a variety of trade-in and finance plans.
This story is from the July 2022 edition of Motoring World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2022 edition of Motoring World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
STRENGTH TO STRENGHT
What's New for 2024? We dive deep into the redesigned Mercedes-Benz GLE 450
BUILDING BLOCKS
Harley-Davidson takes us on a tour of the Hero Motocorp garden factory plant in Neemrana
PRACTICALLY SMART
The Jupiter 125 was already a comfortable and practical family scooter; what has changed this time around?
SEDAN CHIC
The Mercedes-Benz A200d has style and function and makes a compelling case for sedans
SOFT LANDING
City slicker by day, off-road warrior by weekend: Land Rover's Discovery Sport tackles it all.
MORE IS MORE
And less is a bore seems to be BMW's philosophy with the iX. Does it work?
BAVARIAN BOOST
The BMW iX1 offers thrilling performance and luxurious comfort in a compelling all-electric package
URBAN SPRINTER
From school trips to boardroom meetings, the Force Urbania reimagines the van experience with surprising comfort
N LINETENMENT
Pardon the dad joke, but the Creta N Line is worthy of its price tag, even if doesn't quite take you to motoring nirvana
THE ROADS AHEAD
Volkswagen India's Annual Brand Conference revealed what's in store for India this year.