SEDUCTION BY VIDEO
Autocar Professional|1st April 2023
Swedish start-up Phyron is emerging as a pioneer in the AI promoted car videos for retailing. Johan Sundstrand, CEO and Co-founder shares how it works.
Johan Sundstrand
SEDUCTION BY VIDEO

ChatGPT is an artificial intelligence chatbot developed by OpenAI and launched in November 2022. It’s a fairly new artificial intelligence-based concept that has picked up pace pretty fast in a world where redundancies sometimes overtake innovation.

ChatGPT is currently demonstrating the genius and potential power of artificial intelligence (AI) to the world, and its application in automotive retail has never been more relevant than right now, as we stand on the cusp of a new mobility era defined by electric vehicles (EVs).

ChatGPT and AI-chatbots can assist car buyers in finding the right vehicle that fits their needs and preferences, from initial interaction to purchase completion and post-sales service, including troubleshooting, service and maintenance among many other things.

But nothing is as convincing in the sales process as a video. As ChatGPT is currently demonstrating the genius and potential power of AI to the world, automated video production has never been more relevant than right now.

The future of automated videos is an exciting one. AI is progressing at a terrific rate as ever more powerful computers and gaming engines are developed to run increasingly complex algorithms.

Using AI in automotive retail 

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