MUNICH, GERMANY-BASED luxury car maker BMW Group says that India is amongst the fastest growing markets in the world and it is in a "special place", from where the market can witness a sustained growth. Jean-Philippe Parain told Autocar Professional that the brand is witnessing the first signs of the luxury car market "taking off" - after two years of sustained double-digit growth. The Regional head of BMW Group says he is confident of utilising the capacity in 2023 and the company may look at adding another shift to satiate the incremental demand, if required.
Parain took over the current role on 1 April 2022. The 53-year-old top executive joined the German company in 1997 at BMW France in the marketing department. Parain held several senior management roles including President and CEO BMW Group Belux, Head of MINI Europe and Senior Vice President Sales Region Europe.
In the calendar year 2022, the company sold 11,981 cars (11,268 BMW units and 713 MINI units) and BMW Motorrad delivered 7,282 motorcycles.
Excerpts from the interview.
BMW Group has had a very healthy year of growth. What is your view on the brand's position in the Indian market?
I've been in India a few times already in 2022 and it's great to see the growth of this market. BMW has grown more than 35 percent in 2022, one of the strongest growths we have had worldwide. And this is for the second year in a row.
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