Endurance bets on after market business outperformance

Endurance Technologies expects aftermarket segment potential to touch $100 million in three to five years and the multiproduct manufacture is aming for a slice of it, write Shahkar Abidi and Ketan Thakkar.

- Shahkar Abidi and Ketan Thakkar

Aurangabad-based Tier-1 manufacturer Endurance Technologies, the biggest supplier of parts for two-and three-wheelers in the country, is adopting a two-pronged strategy for expanding its footprint and business margins in domestic and overseas markets. The diversified company has 29 plants across India and Europe. It also exports products to over 31 countries including the newly entered ones such as Rwanda, Burundi, Brazil and Vietnam.

The Indian arm generated around Rs 421 crore in sales for the company in FY22, reflecting a 5.5 percent increase over the previous year. Furthermore, it expects the business to grow four or five percent faster than the industry.

As part of this strategy, in addition to tyres and lubricants, the company has recently added several high-margin volume products that are used in e-scooters and e-3Ws.

The export market is also on the radar and Endurance Technologies' new countrylist includes Africa, the Middle East and Latin America. The company's management claims that the goal is to grow faster than the industry and competitors while surpassing the $100 million sales mark in the coming years.

Speaking on the sidelines of AutoExpo 2023, Prabhas Chandra Dash, President, Aftermarket & Exports at Endurance Technologies, said, "Our objective remains to grow at least four or five percent higher than the competitors and the industry."