CRM software solutions can help in dealer management

Gurgaon-based dealer-networking solutions provider Orbitsys Technologies is enabling new OEMs to expand swiftly by using its cost-effective, fully-integrated software offerings for managing sales and after-sales operations. Mayank Dhingra delves into the details on how it actually works.

- Mayank Dhingra

Gurgaon-based Orbitsys Technologies, which is a back-end software solutions provider for customer relationship management (CRM) and dealer management system (DMS) technologies to automotive OEMs in India, is bullish about its platform's capabilities of enabling swift network expansion for newcomers in the market.

The company says its CRM-DMS offerings are agile, nimble, and cost-effective, and allow small OEMs to make speedy inroads into the market by minimising investments in the back-end technology infrastructure. Orbitsys offers end-to-end network solutions for OEMs to manage their sales, aftersales, and spare parts operations, as well as taking customer feedback - all at a single place - by the virtue of its fully-integrated platform.

"An established OEM would typically have around 10-15 different systems to manage all these operations. But come to think of a smaller player, which does not have the bandwidth to invest huge capital into back-end technologies, it would become very tough for them," says Gurbinder Singh Dhillon, managing director, Orbitsys Technologies.

"Small OEMs that have just come to the market need to be agile, and our platform allows any OEM - be it small or big- to connect operations right from production, to the vehicle's end of life. Everything comes together under one roof, and therefore, it requires lesser number of people to operate as well," he adds.

Gurbinder Singh Dhillon, managing director, Orbitsys Technologies says that smaller OEMs usually lack the bandwidth to invest huge capital into back-end technologies.