One could view it as a reciprocal arrangement in business between two partners with strong synergies in branding and motorcycle manufacturing.
On one hand, Austria-based motorcycle maker KTM's distribution is strong in Europe and it's India-based partner Bajaj Auto wants to take advantage of the KTM distribution network for its Chetak e-scooter.
At the side lines of the millionth KTM motorcycle roll out at Bajaj Auto's plant in Pune last month, Stefan Pierer, the global CEO of KTM AG said: "We will be launching the Bajaj Chetak in 2024 in Europe. It may hit roads post-March, as it is a starting time for the on-road season. The price point will be very competitive, and it will be taking on products from Chinese and Taiwanese companies. It will be across all central European markets."
Bu hikaye Autocar Professional dergisinin 1st February 2023 sayısından alınmıştır.
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Bu hikaye Autocar Professional dergisinin 1st February 2023 sayısından alınmıştır.
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