While BMW leads the premium car market globally, it has failed to crack the leadership battle for the top of the premium car market despite many really improved generations of the 7 Series. Its main competition has at times taken a substantial lead in many crucial markets and something had to give.
So, BMW has gone ahead and radically changed the 7 Series inside out, for whatever parameter one may choose to look at. Whether it is the tech or it is the design, whether it is the features or systems, whether it is infotainment or connectivity, whether it is switchgear or it is the knobs and handles, nothing has been just improved; it has all been radically changed, for the better or the worse!
First and foremost is the dimensions of the car. The 7, in its previous generation moved away from its short wheel-base version to have the L as the only option, and now that I wheelbase has been further increased and the length of the car has gone up by 130mm. And not only is it longer but it is wider and taller as well.
It continues to use the cluster architecture that underpins most of the BMW rear wheel drive range and puts it to the full gamut of use that it was intended for an ICE car with a 48V mild hybrid system, a plug-in hybrid as well as a full electric car. Thus the new 7 is powertrain agnostic and offers all mainstream technologies available in the market today.
First is the radical change in looks which gives it a very bold front and a stance reminiscent of its sibling Rolls Royce cars. This monolithic surface design is expected to make its way to all BMW high end vehicles. The front gets split headlamps like the X7 which debuted earlier and the huge kidney grille now gets an illuminated surround while the double tone colour scheme with pin striping along the shoulder line of the car give it a very majestic look and royal presence.
This story is from the January 2023 edition of Auto Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 2023 edition of Auto Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
50 Shades Of Touring
Building on the core of an already capable iX the xDrive50 brings performance and touring range to BMW's flagship electric SUV
Mercedes EQS SUV To Arrive Later This Year
MERCEDES-BENZ INDIA has big plans for 2024. After achieving its highest-ever sales in 2023, the luxury carmaker has grand plans to introduce 12 new models this year including three electric vehicles and most importantly, the EQS SUV.
A HERO'S TALE: MAVRICK IN THE MAKING
Hero MotoCorp, the world's largest motorcycle and scooter manufacturer is now stepping into the world of premium motorcycles and creating waves already
Hero Vida V1 Plus reintroduced in India
HERO MOTOCORP has relaunched the V1 Plus variant of the company’s electric scooter.
Geneva returns to the motor show calendar
The Geneva International Motor Show Is back to Switzerland and Anagh Bhaskar brings you the highlights
Winds of change
Join us on a 10,000km journey with the Mahindra XUV700 across the country as Dipayan Dutta and Dhruv Saxena share stories of extraordinary women who have gone against the grain to fight for what they believe in
Jaw(a)line Adjustment
Can the significantly updated Jawa finally come out as a real contender in the heavily contested 350cc motorcycle space? We took it out for a spin recently to find out
BYD Seal arrives in India
This is the third product from the Chinese automaker, the first two being the Atto 3 electric SUV and eé electric MPV. Abhinav Jakhar takes a closer look at the Seal
The emperor's new clothes
Hyundai has launched the Creta in N Line guise. So what does it offer and why you should get one? We find out
MG Motor's fresh aspirations
The joint venture between MG Motor India and JSW Group has been a long time coming, but it's finally here. SAlC-owned MG has laid out a plan for the future. Abhinav Jakhar brings you all the details