Flagships are examples of a manufacturer’s prime technological prowess, the pinnacle of its engineering capabilities, the very best that it can offer. This also means that time and again, the boundaries of everything that defines a flagship, need to be furthered to set new benchmarks for others to follow. The i7 is just that product for BMW and for the industry to take inspiration from. The luxury sedan segment has to have first-in-class features to stand out and that is a bigger challenge to overcome as overlapping tech across the industry has led to expectations of similar luxury features thus, most of these cars tend to also feel very similar.
Yet, as one gets into the rear left ‘boss’ seat of the i7 and spends a few seconds looking around the cabin, there is an unmistakable sense of feeling special. The materials on the seat, the touchscreen on the door pads to control all that you need back there, the general ambience thanks to the window area and massive panoramic glass roof, they all come together to make for a brilliant experience. Although, this may still sound normal for a flagship luxury sedan right? But then, there are the theatrics of the whole rear seat experience that raises the normal to exceptional levels. The rear seat entertainment experience makes the cabin come alive with the seat first expanding into a 43.5-degree recliner position as the automatic window blinds are activated, cutting a majority of the outside light while the rear cabin’s pièce de résistance is an 8K 31.3-inch touchscreen that drops down from the roof to turn the rear space into a mobile cinema. Capable of streaming OTT platforms through an Amazon Fire TV USB dongle, one can enjoy a variety of content on the go.
This story is from the July 2023 edition of Auto Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2023 edition of Auto Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
50 Shades Of Touring
Building on the core of an already capable iX the xDrive50 brings performance and touring range to BMW's flagship electric SUV
Mercedes EQS SUV To Arrive Later This Year
MERCEDES-BENZ INDIA has big plans for 2024. After achieving its highest-ever sales in 2023, the luxury carmaker has grand plans to introduce 12 new models this year including three electric vehicles and most importantly, the EQS SUV.
A HERO'S TALE: MAVRICK IN THE MAKING
Hero MotoCorp, the world's largest motorcycle and scooter manufacturer is now stepping into the world of premium motorcycles and creating waves already
Hero Vida V1 Plus reintroduced in India
HERO MOTOCORP has relaunched the V1 Plus variant of the company’s electric scooter.
Geneva returns to the motor show calendar
The Geneva International Motor Show Is back to Switzerland and Anagh Bhaskar brings you the highlights
Winds of change
Join us on a 10,000km journey with the Mahindra XUV700 across the country as Dipayan Dutta and Dhruv Saxena share stories of extraordinary women who have gone against the grain to fight for what they believe in
Jaw(a)line Adjustment
Can the significantly updated Jawa finally come out as a real contender in the heavily contested 350cc motorcycle space? We took it out for a spin recently to find out
BYD Seal arrives in India
This is the third product from the Chinese automaker, the first two being the Atto 3 electric SUV and eé electric MPV. Abhinav Jakhar takes a closer look at the Seal
The emperor's new clothes
Hyundai has launched the Creta in N Line guise. So what does it offer and why you should get one? We find out
MG Motor's fresh aspirations
The joint venture between MG Motor India and JSW Group has been a long time coming, but it's finally here. SAlC-owned MG has laid out a plan for the future. Abhinav Jakhar brings you all the details