Drools A Global Brand

Growing the pet industry in India and taking it across the world, Drools is now a global brand associated with quality pet food focused on the customer first and foremost

There was a gap in the pet India food industry in where products were being manufactured here and exported abroad. Until Drools stepped in! In 2010, as an economical brand offering balanced nutrition for your pets and a sound solution to move from home food to quality packaged food, not just for pets in India but those across the world. Today, Drools exports to 22 + countries, adding Australia to its portfolio last year and New Zealand this year. Expansion plans include the whole of Asia, Russia in the next few months and Europe soon.

Dr Shashank Sinha, the CEO of Drools since two years now, believes in the realness of the brand and emphasises that Drools was the first to solely manufacture pet food in the country and export across the globe. It was the vision of Fahim Sultan, the founder of Drools, that took the small brand to a giant in the pet food industry over a period of time, the result of thorough R&D to develop nutritionally dense food that would improve the quality of your pet's life. Under its parent company, the 11,000 crore IB Group, Drools has expanded its brand base to cater to cats and dogs, adapting to more whole foods and grain-free diets as well.