Priya Chhabria
Women Fitness India|March 2020
Priya Chhabria, a commerce graduate from Sydenham College of Commerce and Economics, completed her diploma in Apparel Design & Manufacturing from P.V.Polytechnic, S.N.D.T. in 2002.

After winning “student of the year” and best surface treatment for her graduating collection at Chrysalis, she won an internship at Sheetal and Sheetal Design studio where she trained and worked under Hemant Trevedi and Aki Narula. She went on to win the “British Council Femina Most Outstanding Young Designer” award, through which she was sent for a short training project at the famous UK brand “Monsoon” in London which gave her an international outlook to design and quality.

She was partner and head designer at “Prriya & Chintans” from 2003, where she has designed for famous celebrities like Salman Khan, Sridevi, Vidya Balan, Isha Koppikar, Amrita Rao, Kangana Ranaut, Neha Dhupia and many more. Prriya & Chintan's was a part of various fashion weeks in India and various shows in the United States as well.

Priya’s forte is designing Indianwear for men and women, where she merges Exquisite Indian embroideries with Western cuts to give her collection an International appeal. She has an eye for detail and uses highest quality in luxury fabrics and intricate embroideries to give the client a product that speaks style, elegance and high quality.

With an urge to take the Indian Fashion Industry by storm with her unique concepts and designs, Women Fitness India joins the stunning Priya Chhabria for an interesting conversation about fashion, food & fitness!

Your fashion journey began with a diploma course in Apparel Design & Manufacturing from P.V. Polytechnic, S.N.D.T. in 2002. What was your inspiration behind entering the world of fashion? Did fashion excite you from your teenage years or later became a part of you?

I actually got my Bachelors degree in Commerce and economics, where I Majored in accounts. I always had a creative side to me but I always aspired to do an MBA and specialize in marketing. Somewhere down the line I decided I needed to rethink and do what I love and what excites me. I got a couple of clothes made with my sister and we exhibited them to sell to friends and family.. I enjoyed the process and decided to give fashion a shot. Now I feel it’s a part of my DNA .. it’s all I do and breathe.

You went on to win the “British Council Femina Most Outstanding Young Designer” award, through which you were sent for a short training project at the famous UK brand “Monsoon” in London which gave you an international outlook to design and quality. How has it helped you in enhancing your own work and designs?

‘Winning the award was one of the best things that happened to me. Going to London, working at Monsoon, and getting to see old Archived garments at the V&A museum, along with a short course at London College of Fashion and just hanging out in one of the world’s fashion capitals is inspiration in itself. I think after that trip, I always tend to blend something from the West and use Indian crafts or fabrics to create a modern yet Indian silhouette or look.

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