In today’s highly competitive business environment, running a business is very challenging. Globalized business environment, information revolution, new forms of competition, ever-demanding customers, rapidly changing technology and fluctuations in economic activity provide both opportunities and challenges. A businessman cannot wait for things to happen. He has to grab the opportunities that emerge and convert them into successful businesses. Speed to market is very important in today’s intensely competitive environment. One of the people who definitely know how to do it is Mr. Sanjiv Sawhney, who has carved out a special place in the market. A business that started in 1993 with just a small shop in Laxmi Nagar is now one of the biggest dealerships in the central zone. The T.R Sawhney Empire isn’t just limited to 22 showrooms in DelhiNCR, but also a restaurant in Rajouri Garden named ‘Melodrama’. Over the years, Sanjiv Sawhney’s business styles and strategies took his company to a new level, and inspired many young entrepreneurs to follow his footsteps.
Tell us about the last plan, policy, or budget you developed based on financial information which successfully increased the profits or improved the services of your company.
The latest plan or whatever activity it was, that happened in COVID. As when COVID was there all of a sudden everything changed. We didn’t have any idea what to do during this difficult time. So, when you look at the people around you, it was very important to look for them, and when you look for the company you have to be careful because when there was a complete lockdown for like two months…So, everything was questionable, everything was really sensitive. So what I did is we planned it in that way, that company should survive and it should be profitable. And people working with you should also be profitable. They should also get money to survive and will also make a plan in May, as the Delhi government has announced business openings. So, the plan comes and we make a plan so that everything is as per the norms, as per the utilizations, as per the need as per what profit was lost from 21 March to 3 May.
What was the most challenging part of budgeting for you?
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