Woman's Era|May 2021
Societal Stereotypes.
Soumali Mukherjee

When you read the word pink what's the first thought you associate with that colour? Is it cute? Charming? Sweet? Feminine? Now, is your mind thinking it's the girly colour, the one that women love? Before you let out a sigh and scream the made-up word feminazi, let me tell you, this article is not about radical feminism. It's about the societal stereotypes that have always rear its uglier head towards women and why the expression of feminism comes across as varied sometimes and how women have found a support system in feminism, by using something basic an example, a colour: PINK!

Pink was first used as a colour name in the late 17th century. It takes its name from the flowers called 'pinks'. This shade of red before, and even after its naming remained more popular in paintings. Fast forward to many years and we land in the 1920s England when pink faced the first wave of transitioning into a 'sex differentiating colour'. Back then, it was not a feminine colour though, blue was actually associated with women because it was considered as dainty and mellow and hence was believed to reflect the very nature of females. Pink being a shade of red was thought to represent strength and was associated with men. Pretty ironic, right?

Then came the 1930s and 40s. In America, the stores through the selective process of the marketplace came to a conclusion and made pink the colour that we know it for in the present day, the colour for females. Do you know what made it official? In 1953, America's first lady Mamie Eisenhower wore a pink gown at US presidential inauguration and this is considered as the most historical turning point for this pink to become a symbol for an entire gender. What followed after that was pink being catered all over the world by top designers and flaunted by models and actresses. It quickly garnered the status of reflecting sweet, meek, submissive and dainty characters and was dubbed as the ladylike colour. In short, a lady is pink. Even today if someone asks a girl about her favourite colour, they low-key expect it to be pink.

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