Financial Navigation Through COVID
Woman's Era|November 2020
Tips to help you navigate through this volatile time.
Aditi Maheshwari

Covid is a global wellness challenge. Hundreds of millions of people across the continents of the world are impacted. Health care measures are a top priority. It has created a stand-offish attitude among people who are required to be restricted in carrying business as usual. With increasing joblessness, feelings of isolation, loss of loved ones in many cases, a huge blow on income, people are becoming restless and stressed over the current and future scenarios. In the teeth of a downturn, petty financial hassles are turning into major life-changing crisis and tough decisions have to be made. This is neither exciting nor distinctive.

Every business is unique in itself and is also creative. Creativity is always an uncertain process. It’s like a painting where you start with one colour and then add another colour which should work with the first colour. Then the third colour should work with the first and second colour and so forth. It’s a process that requires commitment. You are invested. There is no reverse gear on this thing. To create a single masterpiece breakthrough you have to build connectivity. You simply cannot brush off the power of connection.

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