'Bras should be inspiring'
Priya Downes, a 40-year-old former head of merchandising at Burberry, has always had a passion for business. In 2019, she launched her lingerie brand, Nudea, with Sophie Turnbull, a former head of bra innovation at Victoria's Secret. Priya lives in Buckinghamshire, with her husband Jason and their three children Jasper, seven, Rupert, five, and Penny, two.
THE IDEA
Ever since I started wearing a bra as a teenager, I had been disappointed with what was on offer. I felt uninspired when it came to shopping for something I wore every day, and saw the opportunity to leverage my skills to create truly unique lingerie that was comfortable and beautiful. I also wanted to make shopping for bras convenient, modern and inspiring.
WHAT HAPPENED NEXT
Sophie and I had met while working together at fashion label Fiorucci. Prior to launching Nudea in 2019, we carried out pioneering size and fit research with more than 600 women in the UK via Facebook ads and our own networks. This revealed that 80% of women wear the wrong bra size because 75% haven't been fitted in more than three years, which led to us developing our own custom-fitting tools, including a trademarked Fit Tape, which is designed for accurate self-measurement at home.
This story is from the July 2022 edition of Woman & Home UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2022 edition of Woman & Home UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
LOVE is LOVE? It's different for everyone
As a gay parent, Lotte Jeffs is simply encouraging her five-year-old daughter to follow her heart
BANK HOLIDAY BAKES
Showstopping sweet treats the whole family will love
I worry about my BROTHER'S FUTURE'
Author Claire McGowan on growing up with her disabled brother, David
Your GREEK ISLAND GUIDE
Find the perfect Hellenic summer getaway with our round-up of sun-soaked isles
Your SPRING CLEAN GUIDE
Make your home shine this season with clever tricks that are better for the planet
HOW OLD is your BODY?
Whatever decade you're in, find out if you're as fit and healthy as you could be
Simple SELF HYPNOSIS for success
Stuck in a rut? Learn the mindset secrets that could help you live your best life
Do you need to use AZELAIC ACID?
Heard the hype about this new wonder ingredient? Sarah CooperWhite finds out why you might need it in your regime
Is politeness DEAD?
Certainly not... manners cost nothing, says leading etiquette coach William Hanson
Finding my LONG-LOST SON
Last year, author Lesley Pearse wrote in w&h about tracking down her mother’s family. Now that moment has led to another wonderful reunion