Kim Speed is an experienced branding expert, a graphic designer, author, speaker, and workshop facilitator. Kim is the owner of Purple Moon Creative, Brand and Marketing Boutique where she helps start up companies and small business owners to become visible to their prospects, and to turn those prospects into clients. Kim’s passion is to help business owners find the clients they love to work with and turn them into loyal fans. She educates and teaches them that getting brand clarity and focus will build a strong business and increase their profits..
Some decisions can just land on you when life corners you with a curve ball. You hit rock bottom, and indeed you are blessed, if only from the ‘vantage’ point of being at rock bottom. You see that the only way from the bottom is up.
Entrepreneurship is certainly one of those ventures that people find they have landed themselves in when the security of a corporate job with a regular paycheck is snatched away. That is what happened to me when major cuts in my reputable company meant that my well-paying job as a Creative Director was going to be part of the cut. After a series of some helter-skelter scrambling for other corporate jobs, it became clear that it was time to really change the direction of the sails and turn my boat into a totally different direction — that of launching my own business.
It was time to live the dream of wanting to help small business owners grow their companies with simple effective marketing.
But, just because you changed the direction of the sails does not the mean that you are done with the rowing. No venture is without its highs and lows.
And the best bet is to ride on the highs and learn from the lows.
The same applies to running your own business.
Here are some pointers that can act as guideposts for all those who are called upon to run their own business:
1. KNOW THY AUDIENCE
This story is from the Issue 53 edition of Smart Healthy Women Magazine.
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This story is from the Issue 53 edition of Smart Healthy Women Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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