Ringing The Bell Of Monsoon Sale
Inner Secrets|July 2019

Finally, the rain has poured down!!! Soothing the sore bodies and breezing the burnt skin, monsoon rains have arrived to envelop the earth in tender greens. With waterfalls all around, greenery spellbound, the weather pleasant and raindrops drizzling, it calls for a perfect drive or a smooth get-away for a weekend stay. The monsoons ring in the times to relax and celebrate, go out in the nature and live a moment to treasure! After the irked mood of the summer pain is washed away by the monsoon rain, it gives the perfect opportunity to treat the shoppers with some tantalizing sales. This is the season when people either prefer to go away for a drive to catch a breath of life or they turn to their bed and spent the day in a lazy mien. Running to the retail shops to hold the glossy bags in hand while drenching in the rain or clenching the umbrella tight, is last plan one would make. Hence, it becomes very important for the retailers to up their game and for the e-tailers to add fuel to the flame to make sure the people with no plan of shopping are bound to step out and the casual visitors who were just lingering in the lingerie section comes out with a new bag in their hand or a new product in their cart.

TIPS TO SCALE THE SALE THIS MONSOON

As the monsoon rain comes pouring down, it sparks a need to renovate the wardrobe, prompt the urge to add new backups for the damp days, have a few more alternatives of the basics and stock up the lingerie to meet the emergencies. Hence, it’s the perfect season to pitch a sale. But the problem is, the old clichéd boring discount offers are not enough to bait the shopper, after-all everyone in the market is hanging the big banners of budget sales. It calls for the creativeness to stand apart from the clutter and offer the services that others fail to utter. Simple efforts of comforting the customers with exclusive services, making the brand speak, visual arts, promoting involvement, encouraging engagement and using the digital wand to work magic are some of the effective tips that top the charts to plan a successful monsoon sale.

‘EXQUISITE COMFORT’ IS THE KEY

Exquisite comfort is the keyword to unlock the potential pockets of the buyers. The word immediately triggers a positive vibe and a good feeling. It is something customers look for, especially in this season when the rain and moisture can cause all sorts of skin troubles. No doubt designs, styles, patterns and fabrics got an important role to play, but it’s the comfort that finally seals the deal. Endorse sentiments of comfort through complimentary displays and digital plays. Use pictures and punch lines on the website and in the store to emote the feeling of casual and comfort. Season-specific themes are another way of attracting attention.

LET THE BRAND SPEAK

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