Beauty On Duty
Femina Salon and Spa|Femina Salon And Spa-DEC-2019
Clean beauty has blossomed into a mass movement. Shruti Shukla gives you the lowdown on pursuing the eco-friendly initiative that’s taking over the world
Shruti Shukla
Beauty On Duty

With a responsibility towards the environment, clean beauty has allured followers the world over. Call it by any other name—natural, green, vegan, cruelty-free, or organic—in essence, safe beauty products made with honest formulations and sustainable resources are driving the clean beauty movement. Easy access to knowledge, and the rise of conscious customers has fuelled the demand conscientious beauty products, which are no longer considered a luxury. “Today, consumers are well aware of the processes and ingredients involved in manufacturing. Brands have to ensure that everything, right from sourcing, producing, packaging, and selling is accounted for ethically,” says Yash Hisaria, CEO, St. D’vence.

WHAT’S BUZZING?

The move towards a healthier, wellness-oriented lifestyle has not only transformed people’s attitude towards what is perceived as beautiful, but has also led to an increased demand for eco-friendly resources. Here’s a deeper insight into the most popular labels of the movement:

FARM TO TABLE: ORGANIC BEAUTY

This story is from the Femina Salon And Spa-DEC-2019 edition of Femina Salon and Spa.

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This story is from the Femina Salon And Spa-DEC-2019 edition of Femina Salon and Spa.

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