THE SWEET SPOT
Fairlady|April 2020
An authentic French crêpe, served up in style? Or a scoop of ice cream in just about any flavour imaginable? We know just the place!
CAROLINE PETERSEN
THE SWEET SPOT

Swan Café Jessica Rushmere

'START-UP COSTS: ‘Swan Café took three years to create before we even opened the doors. I spent two of those years working with multi-award-winning SA furniture designer Haldane Martin to perfect the look of the café.

TURNOVER: ‘We are very happy to be able to train and employ 15 staff members.’

A mid the hustle and bustle, the darting taxis and the general hubbub of Cape Town, you’ll find a chic little French crêperie, seemingly plucked straight from the streets of Brittany. With the red, white and blue colour scheme, the whimsical menu and the Leonardo da Vinci and JeanLéon Gérôme prints lining the walls, it’s clear where Jessica Rushmere got her inspiration.

How did you come up with the name?

‘The swan is my spirit animal. The image of a swan on a lake is so elegant, just gliding peacefully. But you don’t see what’s happening just below the surface. Underneath, their feet are paddling like crazy! That’s a fitting image of myself and my team at Swan.’

You once travelled the world as a model. Why settle in Cape Town?

‘Everyone always asks why I don’t just go back to France if I miss it so much. But Cape Town has been my home for the past 20 years, so I created here what I miss from there. When I started dreaming about Swan Café, I knew the start and I knew the result; I had no idea about anything in between. Swan Café opened in May 2018, but the project really began three years before. I was completely obsessed.’

This story is from the April 2020 edition of Fairlady.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the April 2020 edition of Fairlady.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM FAIRLADYView All
Easter with edge
Fairlady

Easter with edge

Grant knows what it's like to miss out on the celebrations that anchor family life.

time-read
9 mins  |
March/April 2024
The MALE bias
Fairlady

The MALE bias

Historically, medical studies were mainly done on male mice and on men; and then extrapolated to treat women, as if a female body were just a smaller version of a male one. Here’s why that doesn’t make sense, and how to work with your body’s natural rhythm for better health.

time-read
10+ mins  |
March/April 2024
Wellbeing
Fairlady

Wellbeing

How to sleep better, feel better and look better!

time-read
2 mins  |
March/April 2024
The other type of CHEATING
Fairlady

The other type of CHEATING

Lies about money can have devastating consequences in a relationship.

time-read
5 mins  |
March/April 2024
THE 'PEST' IN PESTICIDES
Fairlady

THE 'PEST' IN PESTICIDES

oe r Despite many highly Hs hazardous pesticides being banned in their countries of origin, 192 of them are still legally exported to South Africa

time-read
10+ mins  |
March/April 2024
START A BUSINESS LIKE a Saffer
Fairlady

START A BUSINESS LIKE a Saffer

There's nothing quite like a South African entrepreneur. In the face of adversity, they innovate and persevere. But what fuels that determination? We chatted to some self-starters to find out.

time-read
9 mins  |
March/April 2024
How to take the MONOTONY OUT OF MONOGAMY
Fairlady

How to take the MONOTONY OUT OF MONOGAMY

It's easy to get complacent in a long-term relationship. Before you know it, your partner is little more than your roommate. Here's how to shake things up.

time-read
7 mins  |
March/April 2024
SUPER TROUPER
Fairlady

SUPER TROUPER

At one point, Josie Borain was the most famous model in the world. Her face was on every magazine that mattered. And in the madness of all that attention, she never lost her sense of self. She talks to us about turning 60, being single, and starting her third act with a move to the platteland.

time-read
10+ mins  |
March/April 2024
Little wonder
Fairlady

Little wonder

Over the years we have visited 16 Greek islands, but when we first set foot on Halki, the little-known gem just south of Rhodes, we knew we'd found the closest thing to the perfect one. And we vowed to return. Often.

time-read
4 mins  |
March/April 2024
HOME AFFAIRS
Fairlady

HOME AFFAIRS

These three entrepreneurs are redefining the heartbeat of homes through their unique blend of creativity, sustainability and purposeful design.

time-read
6 mins  |
March/April 2024