Natural Selection
Fairlady|December 2019
These local skincare brands are all about organic ingredients, a back-to-basics approach and tapping into the power of nature. From nourishing marula oil to Kalahari melon, Africa delivered the goods, and then some.
Ashleigh Roman
Natural Selection

SKIN CREAMERY

HANNAH RUBIN

STARTUP COSTS: ‘It was basically investing in a batch of cream. For about six months after that, I funded the business by buying new bottles or another batch of stock. Since then it’s been self-funded.’

TURNOVER: ‘Our first year’s turnover was about R17000 and I am pleased to say we have grown phenomenally over the past five years.’

After five years of working in high-end spas and salons, Hannah Rubin fell pregnant and opted to become a stay-at-home mom. But after her second baby, she decided it was time to do something for herself. During her time working as a skincare therapist, she had always wondered about the luxurious products used on clients, how they were developed and what made them so special.

Hannah is all about simplicity and minimalism, which is why she wanted to create a cream with high-quality ingredients that could be used for your face and body. ‘You wouldn’t usually use a body cream on your face because of the mineral oil content or because of the fragrance in the product, so I wanted to develop something that was multifunctional without that obstructive layer,’ she says.

The cream that Hannah developed became the brand’s flagship item, and the beginning of her entrepreneurial journey. A cosmetic chemist helped bring her vision to life. ‘I tried to mix the product at home, but I quickly realised it would have to be done on a more professional scale.’

The cream contains nourishing coconut oil, baobab oil (which is rich in vitamins A, D, E, and F) and jojoba oil, which contains naturally occurring iodine and is packed with anti-microbial properties.

This story is from the December 2019 edition of Fairlady.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the December 2019 edition of Fairlady.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM FAIRLADYView All
Easter with edge
Fairlady

Easter with edge

Grant knows what it's like to miss out on the celebrations that anchor family life.

time-read
9 mins  |
March/April 2024
The MALE bias
Fairlady

The MALE bias

Historically, medical studies were mainly done on male mice and on men; and then extrapolated to treat women, as if a female body were just a smaller version of a male one. Here’s why that doesn’t make sense, and how to work with your body’s natural rhythm for better health.

time-read
10+ mins  |
March/April 2024
Wellbeing
Fairlady

Wellbeing

How to sleep better, feel better and look better!

time-read
2 mins  |
March/April 2024
The other type of CHEATING
Fairlady

The other type of CHEATING

Lies about money can have devastating consequences in a relationship.

time-read
5 mins  |
March/April 2024
THE 'PEST' IN PESTICIDES
Fairlady

THE 'PEST' IN PESTICIDES

oe r Despite many highly Hs hazardous pesticides being banned in their countries of origin, 192 of them are still legally exported to South Africa

time-read
10+ mins  |
March/April 2024
START A BUSINESS LIKE a Saffer
Fairlady

START A BUSINESS LIKE a Saffer

There's nothing quite like a South African entrepreneur. In the face of adversity, they innovate and persevere. But what fuels that determination? We chatted to some self-starters to find out.

time-read
9 mins  |
March/April 2024
How to take the MONOTONY OUT OF MONOGAMY
Fairlady

How to take the MONOTONY OUT OF MONOGAMY

It's easy to get complacent in a long-term relationship. Before you know it, your partner is little more than your roommate. Here's how to shake things up.

time-read
7 mins  |
March/April 2024
SUPER TROUPER
Fairlady

SUPER TROUPER

At one point, Josie Borain was the most famous model in the world. Her face was on every magazine that mattered. And in the madness of all that attention, she never lost her sense of self. She talks to us about turning 60, being single, and starting her third act with a move to the platteland.

time-read
10+ mins  |
March/April 2024
Little wonder
Fairlady

Little wonder

Over the years we have visited 16 Greek islands, but when we first set foot on Halki, the little-known gem just south of Rhodes, we knew we'd found the closest thing to the perfect one. And we vowed to return. Often.

time-read
4 mins  |
March/April 2024
HOME AFFAIRS
Fairlady

HOME AFFAIRS

These three entrepreneurs are redefining the heartbeat of homes through their unique blend of creativity, sustainability and purposeful design.

time-read
6 mins  |
March/April 2024