Let's Do The Hygge
Fairlady|June 2017

Apparently we can all do with a little ‘hygge’ (pronounced ‘hoogah’) in ourlives… And what better time than winter to embrace this hot Danish lifestyle trend for getting cosy while making the most of life’s simple pleasures?

Marian van Wyk

Move over, Abba, Lego and Ikea. The latest buzzword from Scandinavia is ‘hygge’, a Danish lifestyle trend that’s all about creating intimacy and cosiness at any given moment and appreciating the simple joys of life – curling up with a book in a sunny spot, meeting a friend for cake and coffee, doing some baking, or listening to raindrops on the roof.

In his bestseller, The Little Book of Hygge: The Danish Way to Live Well, Meik Wiking writes that hygge is postponed during the year so people can indulge in it over the holidays. ‘Knowing that friends and family have worked hard in order to get together and not focus on work, money and all things profane is the meaning of hygge.’

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