Cheers!
Fairlady|October 2017

Whether it’s for a week, a month, a year or the rest of your life, no alcohol – or, at the very least, mindful drinking – is the new yoga: everyone’s (not) doing it. Here’s what to drink when you’re not drinking…

Suzy Brokensha

Dry January, Freebuary, Sobervember or NotTober? Take your pick: giving up alcohol for 30 days each year is becoming de rigueur for increasing numbers of people. Two people in our office (and we’re a small team) did it this year, and loved the results. In the UK, One Year No Beer and Club Soda are both networks championing mindful drinking. Club Soda recently hosted a mindful drinking festival, where people drank no-alcohol craft beers and cocktails and compared smug notes on how well they were sleeping. I’m making up the last bit, but why shouldn’t they? Giving up is a great way to cut down on sugar, lose weight, be more productive, feel more rested and recalibrate ingrained patterns of drinking out of habit rather than for enjoyment.

And there are more and more great alcohol-free options, too... no need to hole up at home until it’s all over!

Bavaria non-alcoholic beer

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