ACTIVE DUTY
Fairlady|May 2020
If you’ve had it with going nowhere on the treadmill or feeling frumpy in your saggy old leggings, these two entrepreneurs will have you inspired to sweat it out in no time.
CAROLINE PETERSEN

myUTOPIA Sandi Dekker

STARTUP COSTS: ‘myUTOPIA had 7 546 member visits in our first year,’ says Sandi.

TURNOVER: ‘We’re in our fourth year, and have grown to about 16 800 member visits.’

Have you ever wanted to be one of those ‘I don’t know how she does it’ women? You know the type: glowing skin, perfectly blow-dried hair,a smoothie bowl for lunch and squeezing in a yoga class before work? If so, get to know Sandi Dekker – she might just become your secret weapon.

In 2016, Sandi opened the doors to myUTOPIA, a premium boutique lifestyle centre that offers fitness classes and wellness services all in the same place, so you can tick off all the errands on your to-do list without having to zoom around the city.

What made you realise your previous career wasn’t working for you any more?

I had my own interior design company and we had a round-the-clock philosophy that meant I often worked right through the night. In the end, I was totally burnt out. But yoga changed my life. I always joke about having too many voices in my head, and yoga was the one thing that allowed me to find absolute calm and quiet. Plus all my children were finishing school and I felt like I wanted to do something for me. I took the gap and became an entrepreneur.

What did you hope to achieve with your business?

What’s the most coveted commodity in the world? Time. There’s a lack of it. You’re always under so much pressure in a world where everything is expected instantaneously. You have so little time for work-life integration. I wanted to maximise people’s time so they could get the most out of it. That’s why I created a space that could host multiple services and fitness classes. This is supposed to be your happy place; your nirvana.

What does myUTOPIA offer?

The number of options will make you giddy! You can try out BalletRIP, Pilates, dance classes, aerial yoga and suspended Pilates, HIIT classes, sculpt classes, boxing, as well as every type of yoga imaginable, from the fast-paced and heated to the restorative and calming. Once your class is over, you can freshen up in the fully-equipped changing rooms. You don’t have to lug around a huge gym bag because the showers are stocked with top-quality, all-natural shampoos, conditioners and shower gels. Hairdryers, fresh towels, deodorants, even hairbands await you as you finish your rinse-off.

What other services do you offer?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM FAIRLADYView All

How to Survive the Feast-Or Famine Cycle

It’s empowering to have more than one income stream, but there is a downside: it’s easy to splurge when money is plentiful, but what about the lean months? Three self-starters share their tips for keeping an even keel through good and bad.

6 mins read
Fairlady
March/April 2022

Kaley's Comet

Kaley Cuoco was so beguiling as Penny on The Big Bang Theory that she soon became one of the highest paid actors in television. With HBO’s comedic thriller series The Flight Attendant, she entered exciting, slightly sinister new territory – but it proved her range as an actress and cemented her broad-based appeal.

7 mins read
Fairlady
March/April 2022

Let the Music Play

My dad died days before the global lockdown. While I was trapped within four walls, music and dancing gave me reason to smile again.

7 mins read
Fairlady
March/April 2022

How to Make Your Own Luck

Luck isn’t easy to measure or study, but those who have managed to do it discovered it’s not the work of fate – it’s a skill you can cultivate and improve. So, how do you go about it?

8 mins read
Fairlady
March/April 2022

Local Flavour

Stocking up your pantry? These artisanal foods are guaranteed to ignite the senses of home chefs everywhere. Meet the foodies behind two of South Africa’s tastiest brands.

7 mins read
Fairlady
March/April 2022

The Comfort of Ritual

Rituals imbue our lives with depth and meaning. And in times of uncertainty, they are even more important because they create a sense of grounding.

8 mins read
Fairlady
March/April 2022

Get Your Shine Back!

When the last of the summer heat is over, it’s important to take time to reverse any hair damage caused by sun and sea water.

5 mins read
Fairlady
March/April 2022

The Rise of the Personal Shopper

It’s not a new concept, but the number of people who make a living from sourcing goods on behalf of clients is on the rise. We talked to three personal shoppers to find out what it takes.

7 mins read
Fairlady
March/April 2022

Back to the Wild

Imagine camping in the Little Karoo… a billion stars above you, the ancient desert beneath, the insistent flapping of your canvas tent in the cold night air. Then banish all the rustic images this conjures up – because Dwyka Tented Lodge will confound all your expectations.

6 mins read
Fairlady
March/April 2022

A Good (Mo) Hair Day

"Beauty Mokgwamme had other dreams, but circumstances took her exactly where she was meant to be."

3 mins read
Fairlady
March/April 2022
RELATED STORIES

THE OTHER SIDE OF SAN DIEGO MIGUEL 'CHROMATIC' VALENCIA

"THIS PROJECT WAS PHOTOGRAPHED TO PRESERVE THE CULTURE AND COMMUNITY. IT COULD ONLY BE CREATED WITH FULL COLLABORATION WITH THESE PEOPLE, AND I THANK THEM FOR TRUSTING ME. THE PROJECT WAS CREATED WITH THE JOINED MISSION OF NOT LETTING THE COMMUNITY BE FORGOTTEN AND PRESENTING THESE NEIGHBORHOODS' REAL, AUTHENTIC LIVES." - MIGUEL 'CHROMATIC' VALENCIA

3 mins read
Lens Magazine
April 2022

Blast From the Past

Sebenzile’s life changes when her history comes knocking.

3 mins read
TVPlus - English
10 March 2022

Ponzi schemer On the Pacific

Gina Champion-Cain was a beloved friend, mentor, and pillar of the San Diego business community. But her successful image and lavish lifestyle were fueled by a $400 million fraud

10+ mins read
Bloomberg Businessweek
January 24, 2022

SANDISK G-DRIVE SSD: RUN COOL, RUN FAST, RUN RUGGED

EXTERNAL SOLID-STATE DRIVE

3 mins read
Macworld
January 2022

When 55,000 People Find One Common Voice

At Purdue University, persistence and innovation lead to branding success

3 mins read
Fast Company
November 2021

PLAY SAFE

Anna Achimowicz is a bassist, physiotherapist and health professional. We ask her how to do what we do without injury

4 mins read
Bass Player
October 2021

TIKTOK EXECUTIVE TALKS SHOPPING AND THE FAMOUS FETA PASTA

Feta cheese was scarce in some stores earlier this year. The culprit? TikTok, where videos that showed an easy-to-make baked feta pasta recipe went viral.

3 mins read
Techlife News
Techlife News #511

KINDNESS & COMPASSION IN A PAN

LASAGNA LOVE DELIVERIES INSPIRE BOTH THE GIVERS AND THE RECEIVERS

2 mins read
Taste of Home
August - September 2021

EVICTION NOTICE! WHEN YOU'RE FORCED TO TEACH OUTSIDE, PART 1

FROM THE DAY BLACK BELT WAS FOUNDED, MARTIAL ARTISTS HAVE LOOKED TO THE MAGAZINE FOR GUIDANCE ON CURRENT TRENDS IN THE ARTS, FROM KICKBOXING IN THE 1970s TO GROUND FIGHTING AND REALITY-BASED SELF-DEFENSE IN THE 2000s. NOWADAYS, THE HOT TOPIC IS, UNFORTUNATELY, SCHOOL SURVIVAL IN THE ERA OF COVID.

6 mins read
Black Belt
April/May 2021

THE BIKER WITH A BIG HEART

Her son’s organ donation saved his life. So he rode 1,426 miles to meet her.

10+ mins read
Reader's Digest US
April 2021