myUTOPIA Sandi Dekker
STARTUP COSTS: ‘myUTOPIA had 7 546 member visits in our first year,’ says Sandi.
TURNOVER: ‘We’re in our fourth year, and have grown to about 16 800 member visits.’
Have you ever wanted to be one of those ‘I don’t know how she does it’ women? You know the type: glowing skin, perfectly blow-dried hair,a smoothie bowl for lunch and squeezing in a yoga class before work? If so, get to know Sandi Dekker – she might just become your secret weapon.
In 2016, Sandi opened the doors to myUTOPIA, a premium boutique lifestyle centre that offers fitness classes and wellness services all in the same place, so you can tick off all the errands on your to-do list without having to zoom around the city.
What made you realise your previous career wasn’t working for you any more?
I had my own interior design company and we had a round-the-clock philosophy that meant I often worked right through the night. In the end, I was totally burnt out. But yoga changed my life. I always joke about having too many voices in my head, and yoga was the one thing that allowed me to find absolute calm and quiet. Plus all my children were finishing school and I felt like I wanted to do something for me. I took the gap and became an entrepreneur.
What did you hope to achieve with your business?
What’s the most coveted commodity in the world? Time. There’s a lack of it. You’re always under so much pressure in a world where everything is expected instantaneously. You have so little time for work-life integration. I wanted to maximise people’s time so they could get the most out of it. That’s why I created a space that could host multiple services and fitness classes. This is supposed to be your happy place; your nirvana.
What does myUTOPIA offer?
The number of options will make you giddy! You can try out BalletRIP, Pilates, dance classes, aerial yoga and suspended Pilates, HIIT classes, sculpt classes, boxing, as well as every type of yoga imaginable, from the fast-paced and heated to the restorative and calming. Once your class is over, you can freshen up in the fully-equipped changing rooms. You don’t have to lug around a huge gym bag because the showers are stocked with top-quality, all-natural shampoos, conditioners and shower gels. Hairdryers, fresh towels, deodorants, even hairbands await you as you finish your rinse-off.
What other services do you offer?
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