Winning in Wellness
Emirates Woman|March 2021
Gwyneth Paltrow and Jessica Alba have both successfully forged a second career in the wellness space and become leading figures in the industry
OLIVIA MORRIS

GWYNETH PALTROW & GOOP

WHERE IT STARTED

Back in September 2008, with over two decades of acting under her belt alongside an Oscar and two Golden Globes, Gwyneth Paltrow launched goop which began as a lifestyle newsletter, encouraging readers to “nourish the inner aspect”. With the content focus from Paltrow’s end, goop expanded into e-commerce making the brand an overall wellness and lifestyle hub for women.

HOW IT’S GOING

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